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The "Red Zone" Organization
How to turn a defensive workplace into a “Green Zone” of
success and satisfaction
by Jim Tamm, author of
Radical Collaboration
Are
you stymied by the collaboration void in your workplace? Wonder why, when
you’ve struggled to hire the best and the brightest, tempers flare and
productivity often grinds to a halt?
Your workplace may be a “Red Zone”—an environment where turf is guarded and
defensiveness abounds.
Red Zone organizations are made up of individuals who are short on “Green
Zone” qualities such as trust, optimism, and goodwill. When a project fizzles or
fails in a Red Zone workplace, people turn to shame and blame—focusing not on
what went wrong, but on who did wrong.
No fun
A Red Zone organization isn’t a fun place to work. People aren’t excited to be
there. Most everyone favors victory over solutions. And they waste more time and
energy on self-preservation than they spend on bottom-line priorities.
To stand a chance of keeping their stars, Red Zone organizations often dangle
carrots such as bigger-and-better pay, perks, or bennies. Still, productivity
and morale suffer because Red Zone attitudes fog the corporate culture.
Greener pastures
A Green Zone environment, in contrast, is a fun place to work. Employees work
together to pursue a shared vision. They value collaboration and get the job
done with a strong sense of teamwork and excellence.
Sure, Green Zone qualities can’t save a company that makes lousy products or
offers crummy customer service. Yet, studies show when all else is equal, Green
Zone organizations enjoy long-term profitability and growth, while their Red
Zone counterparts suffer in all areas. Some companies even
“Red Zone” themselves right out of business.
Changing colors—and cultures
So can Red Zone organizations move into the Green Zone? And can employees at all
levels learn to collaborate? Absolutely!
Collaboration isn’t magic. It’s a mind-set and a skill-set—both of which can
be learned—that can make a big difference to a company’s bottom line.
A fifteen-year initiative teaching collaborative skills in highly adversarial
Red Zone organizations reveals five essential skills for building successful
collaborative environments:
• Think win-win. Foster a nondefensive attitude among employees, and
reward people who care about others’ interests and needs as much as their own.
Mutual success is the hallmark of positive, long-term relationships—and living
and working in the Green Zone.
• Speak the truth. Dishonesty poisons the workplace. If you’re serious
about changing your corporate culture, you must speak—and vow to listen to—the
truth. Green Zoners are open, honest, and “out there” with their intentions,
observations, and feelings—and they receive the same candor in return. They’re
also excellent listeners—behavior you must model if you want others to follow
suit.
• Be accountable. There’s no room for shame or blame in the Green
Zone. Promote a culture in which people take responsibility for their
performance and their relationships. Encourage everyone to choose to change
what’s not working. And recognize employees who focus on solutions.
• Be self-aware—and aware of others. Work hard to understand your
thoughts, feelings, emotions, intentions, and behaviors—and work just as hard to
understand those around you. Create an environment where people feel free to ask
what’s up when they don’t “get” someone else’s attitude or behavior.
• Learn from conflict. All relationships bump up against conflict once
in a while—especially when deadlines and other pressures loom. The key is to use
the conflict to learn and grow. Focus on understanding everyone’s underlying
interests, then seek mutually beneficial solutions. When you hit a wall, take a
time-out, consider what’s going on with you and those around you, and then start
over.
Copyright 2005 James W. Tamm. All rights reserved.
Order Radical Collaboration from Amazon.com
Jim Tamm, a workplace expert specializing in building collaborative work environments, is co-author of Radical Collaboration (HarperBusiness). Contact him at www.radicalcollaboration.com.
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