Book
Excerpt
It's Your Ship:
Management Techniques from the Best Damn Ship in the Navy
by
Captain D. Michael Abrashoff
Warner Business Books Hardcover, $24.95
Chapter one
Take Command
MY FIRST INKLING OF THE SIZE OF THE JOB CAME AT 1:21 in the afternoon of June
20, 1997, after I formally assumed command of USS Benfold.
When a Navy ship changes hands, all routine work stops two weeks prior to the
event. The crew paints the ship from top to bottom, sets up a big tent on the
flight deck, arranges chairs for dignitaries, and unrolls a red carpet for the
obligatory admiral, who delivers a speech on the outstanding performance of the
ship's departing skipper. A reception follows. Waves of good feeling saturate
the event as the former commanding officer is piped ashore.
My predecessor was accompanied by his family as he left the ship. And when
the public-address system announced his final departure, much of the crew was
not disappointed to see him go. I can still feel my face flushing with
embarrassment when I remember how some didn't give him a respectful send-off.
Truthfully, my first thought as I watched this spectacle was about myself.
How could I ensure that my eventual departure wouldn't be met with relief when I
left the ship in two years? I was taking over a very tough crew who didn't
exactly adore their captain.
The crew would probably dislike me, I thought, if for no other reason than
that I represented old-fashioned and perhaps obsolete authority. That was okay;
being likable is not high among a ship captain's job requirements. What is
essential is to be respected, trusted, and effective. Listening to those raucous
jeers, I realized that I had a long way to go before I really took command of
Benfold.
I knew that I would have to come up with a new leadership model, geared to a
new era. And this awkward reception underlined for me just how much the
workplace had changed in military as well as in civilian life.
Never before had employees felt so free to tell their bosses what they
thought of them. In the long economic boom, people were not afraid of losing
their jobs. Other jobs awaited them; even modestly qualified people moved from
one company to another in a quest for the perfect position they believed they
richly deserved.
However the economy is doing, a challenge for leaders in the twenty-first
century is attracting and retaining not just employees, but the best
employees—and more important, how to motivate them so that they work with
passion, energy, and enthusiasm. But very few people with brains, skills, and
initiative appear. The timeless challenge in the real world is to help
less-talented people transcend their limitations.
Pondering all this in the context of my post as the new captain of Benfold, I
read some exit surveys, interviews conducted by the military to find out why
people are leaving. I assumed that low pay would be the first reason, but in
fact it was fifth. The top reason was not being treated with respect or dignity;
second was being prevented from making an impact on the organization; third, not
being listened to; and fourth, not being rewarded with more responsibility. Talk
about an eye-opener.
Further research disclosed an unexpected parallel with civilian life.
According to a recent survey, low pay is also number five on the list of reasons
why private employees jump from one company to another. And the top four reasons
are virtually the same as in the military. The inescapable conclusion is that,
as leaders, we are all doing the same wrong things.
Since a ship's captain can't hand out pay raises, much less stock options, I
decided that during my two years commanding Benfold, I would concentrate on
dealing with the unhappy sailors' top four gripes. My organizing principle was
simple: The key to being a successful skipper is to see the ship through the
eyes of the crew. Only then can you find out what's really wrong and, in so
doing, help the sailors empower themselves to fix it.
A simple principle, yes, but one the Navy applauds in theory and rejects in
practice. Officers are told to delegate authority and empower subordinates, but
in reality they are expected never to utter the words "I don't know." So they
are on constant alert, riding herd on every detail. In short, the system rewards
micromanagement by superiors—at the cost of disempowering those below. This is
understandable, given the military's ancient insistence on obedience in the face
of chaos, which is essential in battle. Moreover, subordinates may sidestep
responsibility by reasoning that their managers are paid to take the rap.
A ship commanded by a micromanager and his or her hierarchy of
sub-micromanagers is no breeding ground for individual initiative. And I was
aiming for 310 initiative-takers-a crew ready, able, and willing to make Benfold
the top-rated ship in the fleet.
What I wanted, in fact, was a crew that bore at least a dim resemblance to
the ship's namesake, Edward C. Benfold, a Navy hospital corpsman who died in
action at the age of twenty-one while tending to two wounded Marines in a
foxhole during the Korean War. When several enemy soldiers approached the
foxhole, throwing grenades into it, Benfold picked up the grenades and stormed
the enemy, killing them and himself in the process. He was posthumously awarded
the Congressional Medal of Honor. (Incidentally, he came from the small town of
Audubon, New Jersey, which has two other Medal of Honor winners as well, making
it the highest per capita Medal of Honor city in the United States.) I wanted my
crew to display courage and step up to the plate just as Edward Benfold had
done.
We had nowhere to go but up. Still, up is not an easy direction. It defies
gravity, both cultural and magnetic. So the Benfold story is hardly a hymn to
our unalloyed success in converting the heathen. It was tough going.
At first, my unconventional approach to the job evoked fear and undermined
the authoritarian personality that had been imprinted on the ship. But instead
of constantly scrutinizing the members of my crew with the presumption that they
would screw up, I assumed that they wanted to do well and be the best. I wanted
everyone to be involved in the common cause of creating the best ship in the
Pacific Fleet. And why stop there? Let's shoot for the best damn ship in the
whole damn Navy!
I began with the idea that there is always a better way to do things, and
that, contrary to tradition, the crew's insights might be more profound than
even the captain's. Accordingly, we spent several months analyzing every process
on the ship. I asked everyone, "Is there a better way to do what you do?" Time
after time, the answer was yes, and many of the answers were revelations to me.
My second assumption was that the secret to lasting change is to implement
processes that people will enjoy carrying out. To that end, I focused my
leadership efforts on encouraging people not only to find better ways to do
their jobs, but also to have fun as they did them. And sometimes—actually, a lot
of times—I encouraged them to have fun for fun's sake.
Little gestures go a long way. At our base in San Diego, for example, I
decided to quit feeding the crew with official Navy rations, and instead used
the ship's food budget to buy quality civilian brands that were cheaper as well
as tastier. I sent some of our cooks to culinary school. What they learned
turned Benfold into a lunchtime mecca for sailors from all over the San Diego
base.
There were also our music videos, courtesy of stealth technology. We have all
heard of the stealth bomber. We are now building ships using stealth
characteristics to minimize our radar signature so that the enemy cannot easily
find us. By using angled decks and radar-absorbing materials on the hull, an
enemy's radar beam is either deflected or absorbed. As a result, an 8,600-ton,
505-foot-long destroyer looks no bigger on an enemy's radar screen than a
fishing boat. The angled superstructure that stealth technology dictated on the
after part of Benfold resembles the screen of an old drive-in movie theater. So
one of my more resourceful sailors created outdoor entertainment by projecting
music videos on that surface, which the refueling crews could enjoy. The shows
generated a lot of buzz throughout the fleet and lightened up a tedious and
sometimes dangerous job.
While spending thirty-five interminable autumn days in the scorching Persian
Gulf, we acquired a lifeboat full of pumpkins, a fruit alien to the Middle East.
Our supply officer pulled off this coup, and I thought it would be micromanaging
to ask for an explanation. After we overdosed on pumpkin pie, we distributed
scores of unused pumpkins for a jack-o'-lantern carving contest.
The innovations weren't all lighthearted. On our way from San Diego to the
Persian Gulf, for example, our first stop was Honolulu. Benfold accompanied two
other ships, USS Gary and USS Harry W. Hill, both skippered by officers senior
to me. The operational commander of all three ships was a commodore aboard Hill.
During the seven-day voyage, we performed exercises and drills. On the sixth
day, we were supposed to detect and avoid a U.S. submarine that was posing as an
enemy. The submarine's task was to find and sink the ship carrying the
commodore. Though the commanding officer of Gary was in charge of this
particular exercise, because of his seniority, three days prior to the exercise
no plan had yet been announced, and I sensed an opportunity. In business lingo,
you could say Benfold's crew had a chance to boost the ship's market share.
I called my junior sonarmen into my stateroom, along with the appropriate
officers to serve as witnesses, and assigned them the task of coming up with an
innovative plan. I told them to put themselves in the shoes of the submarine's
commanding officer (CO), to figure out what he was going to do, and then to
develop a strategy to scupper it.
To everyone's surprise—including mine—they devised the most imaginative plan
I had ever seen. We submitted it, but both the commodore and Gary's CO shot it
down in favor of a last-minute plan based on the same tactics the Navy has been
using since World War II. Now more than ever, we must stop preparing for past
battles and prepare for new ones.
When I heard their decision, I went ballistic. Forcefully, almost
disrespectfully, I argued with them on the ship-to-ship radio. The radio is a
secure circuit, but also a party line that any sailor can listen to by punching
the right button, which all of my sailors did. They heard me challenge my bosses
to try something new and bold. I was told in no uncertain terms that we would
use Gary's plan. I asked for an NFL instant replay, appealing the decision.
Nope. Tradition, plus outmoded business practices, carried the day.
As a result, the submarine sank all three of us—without its crew breaking a
sweat. Talk about dejection. But my sailors knew that I had gone to bat for
them. I could not do less: They had done the same for me by designing such
innovative solutions.
The next day, we were scheduled to pull into Pearl Harbor. Navy ships arrive
ashore and depart for sea in order of the date of rank of their commanding
officers, another archaic monument to tradition. I was the junior commanding
officer on our three ships, so Benfold was scheduled to arrive last, at 1700
hours in the late afternoon, and depart first at 0700 the next morning, on our
way to Singapore.
Since the submarine exercise (read fiasco) was over early in the morning, I
saw no reason to drift at sea waiting for the other ships to precede me into
Pearl when my sailors could enjoy a whole day's liberty ashore if we left early.
With my crew again listening on the party line, I radioed the other captains and
asked if they might want to ask permission to go in early. Nothing doing, they
said. Stick to plan. Don't stir up trouble, which is exactly what I did when I
called the commodore, over their objections, and asked to go in early. His tone
wasn't friendly; he, too, had been listening to my conversations with the other
COs.
"Give me a good reason," he said.
"We will save taxpayers' money by not sitting out here wasting fuel. Also, I
have a broken piece of equipment I want to have fixed, and finally, I would like
my crew to enjoy a day on the beach. By my count, that's three good reasons."
The commodore cleared his throat. Then, to everyone's surprise, he said,
"Permission granted."
You could hear my sailors cheering throughout the ship. We revved up all four
engines and rooster-tailed to the mouth of the harbor at max speed, hardly
saving any fuel! We got our equipment fixed, and by midday my sailors were
headed for Waikiki and mai tais. That's when they began saying, "This is not
your father's Navy."
And that's when I knew that I had taken command—not just in name, but in
truth. One sailor told me that the crew thought I cared more about performance
and them than about my next promotion. That's another thing you need to learn
about your people: They are more perceptive than you give them credit for, and
they always know the score—even when you don't want them to.
A lot of the sailors I worked with came from the bottom rung of the
socioeconomic ladder. They grew up in dysfunctional families in blighted
neighborhoods, where addiction and abuse were common. They went to lousy schools
and had little, if any, of what I took for granted as a kid: stability, support,
succor. Still, despite all this adversity and the fact that they had nothing
handed to them in life, they were some of the best citizens I have ever met.
Unlike them, I didn't have to look very far to find my heroes; I had some in my
own family. And the older I get, the more I appreciate, even revere, them.
My paternal grandparents came to the United States from Macedonia in 1906 and
settled in Mount Union, Pennsylvania. My father, one of eleven children, served
in World War II, as did three of his brothers. In the opening hours of the
Battle of the Bulge, my uncle Butch took seven bullets to his helmet, was
knocked out, presumed dead, and lay on the ground for three days while the
battle raged. When soldiers came through to pick up the bodies, they realized he
was still breathing. He recovered, and died just last year at the age of
eighty-eight.
My uncle Kero, a paratrooper, jumped behind enemy lines in occupied France on
a successful mission to gather intelligence.
My father was in the Army, assigned to the Merchant Marine as a radio
operator. At the Brooklyn Navy Yard, he was told to choose between two ships.
The first was spanking new and the second was an old rust bucket. Maybe because
his sympathies were always with the underdog, my father chose the latter. The
Army's record-keeping was poor, and he was listed as being on the new ship,
which was sunk by a German U-boat in the North Atlantic on one of its first
voyages. The War Department even notified my grandfather that my father was
killed in action. The Army stopped his pay. You can imagine the emotions when my
father wrote home and his dad realized that he was still alive. Proving to the
Army that he was still alive and requesting that they restart his pay evoked
lots of emotions as well.
When I was growing up, my father told us war stories at the noon meal on
Sundays. We heard them so many times we could finish each one after hearing the
first three words. Still, they had a profound impact on us—probably more than my
dad realized.
My mother also contributed to the war effort. Altoona, a railroad hub at that
time, handled millions of tons of war supplies. My mother, who later became a
teacher, worked a shift at the switching stations keeping the trains running. My
father, uncles, and mother were all powerful role models for me. Like NBC news
anchor Tom Brokaw, I consider theirs the greatest generation, and I admire their
tremendous sacrifices. I told my crew in my very first speech that I had been
running hard every day to fill my father's shoes, and I feel that I still am.
My parents never made much money (my father was a social worker and my mother
taught junior high), but that didn't stop them from making my childhood a
privileged one. We never knew we were poor. They provided discipline,
encouragement, and a lot of love. It added up to stability, symbolized by a
marriage that has now lasted for fifty-four years in the same house-the one
where my mother was born eighty years ago. I believe any of us fortunate enough
to come from stable families have a responsibility to try to understand the
experiences of those growing up without support, security, or positive role
models.
I was number six of seven children. My parents really struggled to put the
first five through college, so when the opportunity came for me to get my
education "free" at the U.S. Naval Academy, I jumped at the chance. Being an
athlete in high school helped me gain admittance: I was recruited to play
football. I turned out to be at best a mediocre football player, so I'm glad I
had a day job when I graduated.
My degree was in political science, but 80 percent of the courses at the
Naval Academy were in engineering, chemistry, physics, calculus, and other
technical subjects, which were excruciating for me. Between that and the sheer
competitiveness of the place, I wasn't a stellar student. I was lucky to
graduate in the bottom third of the class.
For a Navy officer, your first posting depends on your class rank at the
Academy, and if you choose to be a ship driver, as I did, you find that the
sleekest, newest ships go to the people at the top of the class. My first
assignment was to an old rust bucket of a frigate, USS Albert David. Oddly, that
turned out to be an advantage. On the fast new ships, the Academy hotshots
continued to compete with one another for training time and opportunities to
learn. On Albert David, competing with officers at the bottom of the list, I
still had to bust my butt, but it was easier to break out. I got great
opportunities at an early stage in my career that I probably would not have had
if I had done better at the Academy.
But the officers I was reporting to were also considered to deserve the
Albert David, and it was their leadership style I was learning. Unfortunately,
that was old-fashioned command-and-control; they barked orders and micromanaged
everything. I started as the communications officer, but I got to drive the ship
a lot because many of the officers were afraid to try. The captain was abusive.
He yelled at us so hard that the veins on his neck and forehead would bulge.
At one point, the captain fired the antisubmarine warfare officer and told
me, who had no training at all, to replace him. I was able to do some good
things by studying my job and telling my dysfunctional division what to do. I
was getting semi-good results and moving up the career ladder, but I was still
handicapped by my micromanaging style.
I started to get a broader view in my next post, as an aide to Admiral Hugh
Webster in Subic Bay in the Philippines, where I was posted for eighteen months.
I sat in on all his meetings and read all his confidential correspondence. I
even wrote most of his letters for him, and I learned how a two-star admiral in
the U.S. Navy operates. That gave me a top-down view of the organization and how
people interact with the upper chain of command. We traveled widely in Asia,
planned the first U.S. naval visit to Qingdao, China, since the Chinese
revolution, and monitored Soviet naval movements from a ship off Vladivostok. It
was a great learning experience.
I was twenty-five years old at the time, and most twenty-five-year-olds don't
get the opportunity to see how the organization runs at a senior level. It was
good training, which businesses could give their up-and-coming young people by
making them executive assistants to the top officers.
My next assignment was to the destroyer USS Harry W. Hill as the combat
systems officer, which made me a department head and also the tactical action
officer in charge of running the combat information center. It was a good ship
with a great commanding officer, but the executive officer (XO) was the most
command-and-control officer I'd ever experienced in the military. Three weeks
after I got to the ship in 1987, he called me into his stateroom when we
finished the first exercise and told me flatly that I was the worst tactical
action officer he had ever seen in his life. I think his assessment was right,
so I took it as notice that I had to get better. It wasn't easy, but when I left
the ship eighteen months later, he told me I was the best tactical action
officer he had ever seen.
The captain and XO could easily have fired me if they chose to, but I was
eager to learn. They saw that I had the right attitude and leadership abilities,
and they provided the training I needed in the technical skills. It was rough at
the beginning, but they gave me chances, and I benefited. It taught me not to
give up on people until I have exhausted every opportunity to train them and
help them grow.
From Harry W. Hill I went to USS England, a guided missile cruiser, where I
served from 1989 to 1991. Again, I was combat systems officer, but with a much
more complex system; from supervising a crew of 80, I was now managing 120
people. We had a tense tour of duty in the Persian Gulf during Operation Desert
Shield, which I will discuss at length later in the book.
When I left England, I returned to the Bureau of Naval Personnel to work as
an assignment officer. I assigned officers to all the ships in the Atlantic
Fleet. It was a staff position, not leadership; I was merely an action officer,
doing the work on my own, and I was good at it. The ships were my customers, and
I became a master at this process. I was responsible for the Atlantic Fleet, but
senior captains from the Pacific Fleet called and told me they had heard that if
you wanted anything done at the Bureau, you should call Mike Abrashoff. So I was
still climbing the ladder, doing great things; but I was also still relying on
my ability to get things done and to micromanage, not on my leadership skills.
I did so well that I was posted as executive officer on the guided missile
cruiser USS Shiloh, which was then the most modern ship in the Navy. Shiloh was
a great ship, and taught me a lot about leadership; it was there that I realized
I wanted desperately to become a different kind of leader. But I still didn't
know how to accomplish that.
In 1994, I was given the greatest opportunity of my life when I was selected
to be the military assistant to Secretary of Defense William Perry. Each of the
four services provided three nominees, so I was competing against eleven people
for the job. The admiral at the U.S. Bureau of Naval Personnel who submitted my
name told me not to get my hopes up. I wasn't the Navy's top pick, he said, and
if I got an interview, he hoped I would not embarrass the Navy. Talk about a
confidence builder.
Somehow, I got the job—perhaps because my tour with Admiral Webster had
taught me how to be a team player and deal confidently with senior officials.
However, although I was selected for the job, I was joining a superbly
functioning staff, and I was going to have to prove to the team that I was going
to be trustworthy—that my first loyalty was to the Office of the Secretary of
Defense rather than to my parent service, the U.S. Navy.
There are many highly critical jobs in and around the government that require
military officers and some enlisted personnel to be "loaned out" from their
parent service (Army, Air Force, Navy, or Marines) to another organization, such
as the White House, Joint Chiefs of Staff, or the Office of the Secretary of
Defense. The offices that receive the personnel on loan are the policy makers
for the national security apparatus, which sometimes has to make policy that is
contrary to the parochial interests of each service. In such an instance,
pressure by the parent service is applied on these officers on loan to keep the
parent service informed of what is being discussed, so that the admirals and
generals can mobilize to defeat the change in policy. It's an insidious practice
that causes distrust in the Pentagon. Secretary of Defense Donald Rumsfeld was
quoted in TIME magazine as saying, "My Lord, in this place, all you have to do
is think about something, and it is leaked. It's like there are eavesdropping microphones on your brain." As a result,
newly reporting personnel are not always fully trusted at the beginning. I felt,
rightly or wrongly, that initially I had to prove my trustworthiness, not to Dr.
Perry, but rather to the rest of the staff. It helped that the late Chief of
Naval Operations, Admiral Mike Boorda, took me aside shortly after I got the job
and told me that he expected me to be totally loyal to the Secretary of Defense,
and if any other admiral put pressure on me to betray a confidence, I could go
directly to him, Admiral Boorda, and the problem would be taken care of.
I spent the time watching, listening, and learning how the Pentagon worked.
Little by little, people got to know me and began to give me the rotten jobs
that no one else wanted but that I was happy to do. In fact, I used to joke that
there were three types of missions in the office: the surefire successes (the
two-star general kept those), the potential successes, and the surefire
failures. Guess which ones I was assigned? The good news is that I was
successful at about 75 percent of these hapless assignments. The bad news is
that it sometimes took a tire iron to get them done.
One of my main tasks was to keep Secretary Perry on schedule. Like all great
leaders, he was truly disciplined. Once he approved the schedule that we
proposed, he expected to stick to it, down to the minute. Meetings started on
time and ended on time, with resolution; no meeting was spent talking about the
need for more meetings.
Senior military officers on the make would often try to extend their
face-time with Perry, schmoozing with him to enhance their careers. What they
didn't realize was that he saw right through their crude tactics. What they also
didn't realize was that someone had to be the gatekeeper and that I, holding the
key, could make their lives very miserable.
For example, one time we were in Riyadh, Saudi Arabia, scheduled to meet with
the families of five Defense Department employees who had been killed the week
before when a car bomb exploded outside their offices. Before seeing them, we
were to be briefed on operations by a two-star Air Force general. Although the
briefing was important, Perry already had a firm grasp of the issues, and the
briefing was less crucial than extending his condolences to the families.
The general's briefing also promoted the general. When he showed no signs of
finishing, I cut in, announced the briefing was over, and we were off to meet
the families. Secretary Perry left. The general took me by the arm and berated
me, but I lit into him in a way that I had never done to a senior officer
before. Sometimes desperate measures are needed when you are dealing with a
sclerotic bureaucracy.
I learned a lot about institutional politics from that job. I discovered how
to save taxpayers' money, made possible by a revision in our acquisition
policies. All it took was my willingness to ignore some of the Navy's antiquated
guidelines, notably those that wasted tax dollars, which had yet to be updated.
But my brush with the Pentagon bureaucracy focused my attention on something
much bigger: the Navy's outgoing tide of good sailors. When I got a ship, I
resolved, I would lead it in such a way that that trend would be reversed. Now,
with Benfold, it was put up or shut up.
Though I brought with me a lot of negative leadership styles that I learned
early in my career, I had already decided that if I was ever going to fill my
father's shoes, it was time for me to leave my comfort zone and chart my own
course. Luckily, I also had positive role models outside of my family, notably
Secretary Perry. It was time to confront everything I had hated about the Navy
as I climbed up through its ranks, and fix it all. Though the goal was
presumptuous, I told myself that it was important that I try to do this. I might
never get promoted again, but I decided that the risk was worth it. I wanted a
life I could be proud of. I wanted to have a positive effect on young people's
lives. I wanted to create the best organization I could. And I didn't want to
squander this leadership opportunity. I have learned over and over that once you
squander an opportunity, you can never get it back. When I am ninety years old
and hanging out at Leisure World, I don't want to look back on my life and say,
"If only I had..."
I was terribly insecure, scared, and full of doubt at first. I had never been
in such a position before, and I kept asking myself whether or not I was doing
the right thing. But I had to make the leap, and I knew I wasn't doing it for
myself. I was doing it for my people. I wanted them to have a great experience,
and, above all, I never wanted to write parents to say that their son or
daughter was not coming home because of something I had done or failed to do.
And in the end, I was doing it for the Navy, which I still love even though it
had not yet realized that it wasn't "your father's Navy" anymore.
I mean no disrespect when I say that. After all, our fathers' Navy was an
extraordinary force that won the biggest sea battles in history. But today's
Navy is a different organism. Benfold, for instance, is a much more intricate
machine than the ships of even twenty years ago. It can deliver far more
firepower, with more accuracy, than ten ships combined could in those days.
Incredibly complex, the ship emits unprecedented floods of information to be
digested, processed, and acted on, sometimes with only seconds to spare. As in
business, no one person can stay on top of it all. That's why you need to get
more out of your people and challenge them to step up to the plate. What's
needed now is a dramatic new way of inspiring people to excel while things are
happening at lightning speed.
We achieved that on Benfold. I'm not just bragging; the numbers prove it.
In fiscal 1998, we operated on 75 percent of our budget, not because we
consciously tried to save money, but because my sailors were free to question
conventional wisdom and dream up better ways to do their jobs. For example, we
reduced "mission-degrading" equipment failures from seventy-five in 1997 to
twenty-four in 1998. As a result, we returned $600,000 of the ship's $2.4
million maintenance budget and $800,000 of its $3 million repair budget. Of
course, our reward was to have the Navy's budgeters slash exactly $600,000 and
$800,000 from our allotment the following year. Then we saved another 10 percent
from that reduced figure, and duly returned it, too.
During this period, Benfold's "readiness indicators" soared. For the hundred
days we served in the Persian Gulf during the Iraqi crisis of 1997, we were the
go-to ship of the Gulf Fleet, and we got the toughest assignments. We made the
highest gunnery score in the Pacific Fleet. We set a new record for the Navy's
predeployment training cycle (preparing for our next assignment), which usually
requires fifty-two days—twenty-two in port and thirty at sea. We did it in
nineteen days-five in port and fourteen at sea—and earned ourselves thirty-three
precious days of shore leave.
When I came aboard Benfold, the Navy as a whole had a horrible retention
rate. Less than half of all sailors reenlisted for a second tour of duty; that
they can retire with generous benefits after only twenty years of service
tempted few. Benfold itself had a truly dismal retention rate—28 percent. In
short, the ship was souring nearly three out of four of its youngest sailors,
the people the Navy needs most if it is going to develop a critical mass of
reliable petty officers and long-term specialists.
How did our approach affect Benfold's retention rate? Even I find this
startling, but the numbers don't lie. The ship's retention rate for the two most
critical categories jumped from 28 percent to 100 percent, and stayed there. All
of Benfold's career sailors reenlisted for an additional tour. If we had to
replace them, we would spend about $100,000 per new recruit for her or his
training. And the considerable dollar savings are only the beginning. The
ultimate benefit-retaining highly skilled employees-is incalculable.
When I took command of Benfold, I realized that no one, including me, is
capable of making every decision. I would have to train my people to think and
make judgments on their own. Empowering means defining the parameters in which
people are allowed to operate, and then setting them free.
But how free was free? What were the limits?
I chose my line in the sand. Whenever the consequences of a decision had the
potential to kill or injure someone, waste taxpayers' money, or damage the ship,
I had to be consulted. Short of those contingencies, the crew was authorized to
make their own decisions. Even if the decisions were wrong, I would stand by my
crew. Hopefully, they would learn from their mistakes. And the more
responsibility they were given, the more they learned.
By trading pageantry for performance, we created learning experiences at
every turn. We made sure that every sailor had time and was motivated to master
his or her job; getting by wasn't good enough.
As a result, we had a promotion rate that was over the top. In the Navy,
promotions depend on how well you perform on standardized tests. Everyone ready
for advancement takes them at the same time, and those with the highest scores
are promoted. When I took command in 1997, my new crew was advancing less than
the Navy average. In 1998, I promoted eighty-six sailors, a big leap in
self-esteem for roughly one-third of the ship's crew. Now Benfold sailors were
getting promoted at a rate twice the Navy average.
The fact is that the new environment aboard Benfold created a company of
collaborators who were flourishing in a spirit of relaxed discipline,
creativity, humor, and pride. The Navy noticed: Just seven months after I took
the helm, Benfold earned the Spokane Trophy, an award established in 1908 by
that famous Navy buff President Theodore Roosevelt. It is given each year to the
most combat-ready ship in the Pacific Fleet.
Shortly after the award was announced, my boss, the commodore, sent me an
e-mail offering congratulations. But don't get too cocky, he warned. His ship
had not only won the equivalent award in the Atlantic Fleet, it had also
achieved the Navy's all-time highest score in gunnery, 103.6 (out of a possible
105). "Until you can beat my gunnery score," he wrote, "I don't want to hear any
crowing from USS Benfold."
Two weeks later, we were scheduled to shoot our own gunnery competition. I
didn't say a word to my team; I just taped that e-mail to the gun mount. They
scored 104.4 of a possible 105 points, after which I let them write a response
to the commodore. I didn't read it, but I have the impression that they crowed
quite a bit.
Benfold went on to beat nearly every metric in the Pacific Fleet, and
frequently the crew broke the existing record. Directly, I had nothing to do
with these triumphs. As I saw it, my job was to create the climate that enabled
people to unleash their potential. Given the right environment, there are few
limits to what people can achieve.
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