10 Easy Ways to Make Your Flyer Stand Out in the Crowd
by Karen Saunders
A flyer is an inexpensive and highly effective way to grab attention
in a very busy marketplace. How do you make your flyer stand out in the
crowd? Here are some techniques that professional designers use to make
flyers "pop."
1. Write a snappy headline or title.
Make it memorable, unusual or provocative using a few carefully
chosen powerful words. Popular titles contain one or more of these
words: Easy, The Secrets to, Unlock, Finally, Insider, Time Sensitive,
How to, Free Bonuses, Now You Can, Discover, Proven.
2. Use colorful or striking graphics.
One large image will have more impact than many smaller images. A
stunning photo or illustration grabs attention, creates a mood, and
supports your story. This image is your "focal point" and will draw your
readers in. You can purchase inexpensive but quality stock photos on the
Internet. Download individual photos or purchase a CD with hundreds of
images.
3. Focus on the benefits of your product or service.
Your prospects will ask the question, "What's in it for me?" Write
from the their perspective using the words "you" and "your." Avoid using
the following words: we, us, I and our. Be sure to keep your text short
and to the point. Some of the most powerful words to use are: free,
save, love, new, results, and guarantee. Break up long paragraphs with
bullet points and place them in a separate box.
4. Use compelling testimonials and case studies.
Nothing strikes a chord like an endorsement from a happy customer,
especially if it demonstrates the results they've had with your product
or service. Be sure to include the first and last name, company name and
location of the person providing the endorsement.
5. Organize your page with boxes, borders and areas of contrasting
colors.
You don't need to fill your flyer with wall-to-wall text and graphics.
Incorporate some white space to make certain elements stand out and to
make the flyer easy to read.
6. Make your points easily identifiable.
Highlight titles and subtitles in bold, but avoid using ALL CAPS
because they are more difficult to read.
7. Don't get too complicated.
Make it simple with two typefaces, and align items to a grid. Your
page layout program will provide non-printing guidelines. Use the "snap
to guidelines" function to align items easily to the grid. Be aware of
printing margins. I suggest you create your layout with 1/2" margins on
all sides, or add 1/8" for bleeds on items that print off the edge of
the page.
8. Don't forget to proofread.
Have someone else proofread your work. Check your contact
information. Dial the phone numbers on the flyer to make sure they are
correct, and type in the URL of your website to make sure it is correct,
too.
9. If you are on a tight budget, try this.
Select bright-colored or unique paper, and print with black ink. Use
shades of grey to provide tones and contrasting background areas.
10. Offer a discount or special limited-time price.
Design a coupon on the bottom quarter of the flyer. Be sure to
clearly state the deadlines and limitations of the offer. If it is a
mail-in coupon, be sure to include the payment specifications with areas
for filling out credit card information, mailing address, etc.
You don't need to reinvent the wheel when creating your flyer. Use
these proven techniques and you will see big results in your marketing
efforts.
Copyright 2006 Karen Saunders
Karen Saunders is the author of the award winning
ebook, "Turn Eye Appeal into Buy Appeal: How to easily transform your
marketing pieces into dazzling, persuasive sales tools!" FREE audio
classes, articles, an eCourse, and an ezine on marketing tips are
available at
http://www.macgraphics.net
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