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Older Marketing Articles

Know Your Competition
Sometimes it’s easy to identify and combat your competition, but not always. You may not have considered these scenarios when sizing up your competitors and formulating your strategy.
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10 Ways to Get Prospects to Return Your Calls
If you're making phone calls to prospective customers on a regular basis, you are probably used to hearing "I'll call you back." But do they ever actually do it? Here are 10 ways you can increase the likelihood that they will.

5 Retail Sales Mistakes to Avoid
Everyone who deals with customers in a retail environment has learned ways to help close more sales. Many of them were even learned in sales training or from seasoned professionals. But could you be costing yourself sales instead? Here are five retail sales mistakes you should avoid >>

11 Powerful Marketing Tips
Each of these 11 marketing tips is based on a marketing strategy or tactic proven to boost sales. How many are you using? Read more >>

Communicating with Case Studies
Case studies aren't just a tool of medical students or university professors. You can use them in business to more powerfully demonstrate your product's or service's usefulness to your customers. Read more >>

How to Never Make a Major Marketing Mistake Again
Advertising decisions based on what you think will work rather than what the marketplace wants are the main reason advertisements fail. Here's how you can definitively know which ads will work and which won't.

Expand Your Vocabulary and Your Client List
Being able to speak the same language as your prospects and clients will help you relate to them better and, as a result, close more sales. Learn the lingo of your clientele with these simple steps.

Increase Sales Without Lowering Price
Smart buyers will always ask for a better price. But reducing your price is probably not the best way to respond to this request. Get better results, and greater profits, by following these tips for negotiating the sales process. Details >>

10 Secrets for Effective Brochures
Planning to send out a brochure to drum up sales or announce a new product? You don't want it to cost a fortune or, worse, to leave the wrong impression. To be sure your next brochure is a winner, learn these 10 secrets of successful brochures.

12 Tips for Successful Networking
Whether you're trying to promote your business or find a new job, networking is sure to help you achieve your goals. Here are 12 tools and techniques you can use to make networking easier and more successful.

Uncover Your Hidden Markets
Want a simple, low-cost way to boost your sales? Just uncover the narrowly defined sub-markets hidden in your main market. Then create special versions of your advertising to focus on the specific needs of prospects in these hidden market segments.
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The Magic of Keep-in-Touch Marketing
When was the last time the people in your contact manager heard from you? Nurturing the relationships you already have is crucial to growing a successful business. Here's how you can put the "magic" of keep-in-touch marketing to work for you.

How to Recover Your "Almost Customers"
You'll always need to find new prospects for your business. But don't overlook the prospects you already attracted. Many are close to buying. Use these four simple procedures to convert those "almost customers" into paying customers. Read more >>

Finding More Business
Every business needs more business, but most don't use all the opportunities available that will bring them additional business. Here's how you can maximize your profits by maximizing sales to existing customers.

Know Your Target Market
No matter how you advertise, there are going to be some percentage of people who see it or hear it who will NOT be prospects for what you're selling. You need to make sure that your message is directed for and targeted only to those who are qualified prospects. Here's why >>

Marketing Your Business with Free Articles
Using free articles to market your business can be very effective, but coming up with fresh topics for those articles isn't always easy. These sources and techniques can help you get your creative juices flowing.

Are Your Business Cards Hurting or Helping You?
Very few business cards have an effective message that describes the business clearly. If a prospective customer views the business image as unprofessional or confusing they will simply walk away. Use this checklist to rate and improve your marketing materials.

How to Tell if an Ad Costs Too Much
How much should you be spending for advertising? Is $5000 too much for an ad? What about $1000? How about $50? How do you know? Get the answer here.

Giveaway Techniques That Really Work
It seems easy -- give something away free, gain customers and media placements. But before you start shipping free fruit to customers and the media, read what really works and what doesn’t. Details >>

Invite Questions to Boost Sales
Do you invite your prospective customers to ask questions ...or do you try to avoid getting questions from them? You're walking away from many easy sales if you don't encourage prospects to ask questions. Read more >>

Using Emotion for Persuasion
Whether you are writing copy for sales letters or internal memos, most of us underestimate the power of emotion in getting the response we want from our messages. Read more >>

8 Reasons Why Direct Mail Is So Powerful
Direct mail is perhaps one of the most powerful marketing mediums in use today. Few other marketing tools can deliver your message with exact precision at such a low cost. Here are 8 reasons why direct mail is still the king of the marketing mediums.

How to Seal the Deal in 7 Seconds
Can you close a sale in just seven seconds? If you make a great first impression, you can do it even faster. Seven seconds is the average length of time you have to make a first impression. If yours is not good, you won’t get another chance with that potential client. Read more >>

Take the Fear Out of Cold Calling
What can strike terror into the heart of even the most successful businessperson? What can crush self-confidence, destroy self-esteem and leave even the most seasoned sales professional quivering with defeat? Cold calling. Find out why and learn to overcome the fear.

How to Eliminate Objections
Customers who have an objection about your product or service are functionally unable to listen to you. While you're busy asking them questions or sharing information, their attention is focused elsewhere. Read more >>

Radio Interview 101
In Part 1 of this article, we explored the steps you should take before a radio interview to help make it a success. Now, in Part 2, learn what you can do after the interview is over to maximize your results. Read more >>

Get Good Results from Radio Interviews
Some parts of giving a radio interview are directly under your control and others aren't, but you should be aware of all of them if you want your interview to be a success. In the first installment of this two-part series, learn what you should do to prepare before your interview.

Understand the 80/20 Rule of Business 
Use the 80/20 rule wisely in your internet entrepreneurial activity, and you will be well rewarded.

Retail Business Miracles: Science and Psychology
Psychology and science are innovative forces taking the retail business marketplace by storm. And you can benefit enormously from these forgotten secrets to retail success by touching your customers' emotions. Read more >>

Boost Profits by Marketing to the Gay Community
Research shows that the gay and lesbian market is worth cultivating, no matter what your product or service. Despite the cultural changes during the past fifty years the gay and lesbian market is still relatively untapped. Read more >>

Where to Find Good Salespeople
There is not one personality type that insures great selling, nor is there one resource for finding good salespeople. Here are nine different sources you can tap, along with their positives and negatives, to find good salespeople for your business.

Low Cost Marketing Ideas For Retailers
Running a retail storefront is an expensive endeavor, but promoting it doesn't have to be. Here are seven low cost marketing ideas for retail businesses, including examples of how you can put them to work today. Read more >>

Increase Profits with Gift Certificates
Often people would like to give your products as gifts, but are hesitant to choose a specific item for someone. Offering and promoting gift certificates is an excellent way to make sure you don't lose those sales. Read more >>

Make Networking Work
You‘re at a gathering and you come across someone who would be a perfect client for your business. How you position yourself is the difference between getting that “deer stuck in the headlight” look from your prospect or having someone ask you for more information. Read more >>

What Problems Do You Solve for Your Customers?
Selling is about solving customer problems, whether those are problems customers are currently facing, or problems they will face as their marketplace evolves and their needs change. Read more in this excerpt from The 10 Immutable Laws of Power Selling.

Ten Tips for Choosing a Logo
One of the many decisions you'll have to make as a new business owner is what image or design to use to represent your company. Excerpted from the new book, The Girls Guide to Starting Your Own Business, here are ten tips for choosing a logo.

Make Your Product or Service Worth More
People buy based on value, not on price. That’s what you’ve always heard marketers say, right? Well, its true. People do buy based on value so if you want to sell more you have to understand what value is. Read more >>

Customer Satisfaction Is Your Business
Regardless of what business you are in - you are really in the business of satisfying customers. The degree of customer satisfaction you deliver determines the level of long-term success you will achieve in business. Read more >>

Selling Myths Debunked
Learning to hear what your prospect is actually saying versus what you think they are saying will result in hearing fewer and fewer "no's" and feeling less and less rejection. This does take some work and practice, like learning any new skill, but it can be done. Here are some examples.

Kick-Butt Marketing Plans Made Easy
Have you ever sat down to write a marketing plan and your mind goes as blank as the white sheet of paper sitting in front of you. In this article you’ll learn how write an effective marketing plan that’s simple to create and that will get you results. Read more >>

Lack of Business Isn't Always the Problem
When you're just starting out in business, it's a safe bet that you need more clients. But what if you have been up and running for a while, and you're still not making as much money as you would like? Read more >>

10 Important Marketing Tips
Each of the following ten marketing tips is based on a highly effective but often overlooked marketing tactic. How many are you using? How many have you overlooked? Read more >>

Breaking the Voicemail Barrier
Even if you never place a cold call, you still have to reach people by phone. That customer who was so interested last month never called you back, and now you must call her. You call once, twice, three times, but you can't get her in person. How can you manage to close a sale if all you ever get is voicemail? Read more >>

Third Party Testimonials Are Powerful!
Third party endorsements are so effective that in many cases, they will actually increase your sales figures more than a sales letter, advertisement or website ever could. Read more >>

What's the Best Marketing Method?
Most small business owners struggle with how to allocate their precious few marketing dollars amongst the many media choices available today. Here are 5 questions to ask yourself to determine your best marketing mix.

Are You Losing Holiday Sales?
The holiday shopping season is nearly in full swing, but are you losing sales? Find out if you are, and what you can do about it. Read more >>

How to Multiply Your Marketing Results
How would you like to multiply your marketing results with less effort? It’s simple to do by implementing systems in your business. Read more >>

Be an Agent of Hope in a Fearful World
An appeal to fear gets an immediate reaction, which is why it's used so often in marketing. But instead of appealing to your prospects' fears, appeal to their hopes and your business will profit. Read more >>

Marketing Stoppers
Do you sabotage your marketing efforts before they even begin? Is negative self-talk getting in the way of increased sales? Here are tips for getting back on track.

The Right Way to Reach Your Market
What's the best way to reach your market? Does it matter whether you sell to businesses or consumers? Here are one consultant's views.

Turn Tire-Kickers Into Customers
You'll always need to find new prospects for your business. But don't overlook the prospects you already attracted. Many are close to buying. Use these four simple procedures to convert those "almost customers" into paying customers.

Does your business pass the sniff test?
First impressions count as much in business as anything else. If your physical or virtual business causes customer to wrinkle their nose or raise an eyebrow you're losing sales that could be yours. Here's how to evaluate your business.

Use Giveaways to Gain Clients
Offering free giveaways to prospects and clients is a powerful business building strategy that can result in a flood of new and repeat coaching and consulting customers. Read more >>

5 Secrets to Saving Marketing Dollars
When business is slow, it may be tempting to cut back on your marketing to save money. The catch is that the less you market today, the fewer customers you'll have tomorrow. Here are five secrets to getting more out of your marketing while spending less.

Increase Profits with Database Marketing
One of the most effective and cost-efficient ways to add profits to the bottom line is the use of database marketing, which uses information collected at the point-of-sale. Use this 4-step process to put database marketing to work for your business.

Top 10 Marketing Strategies for a Slow Economy
The economy is finally showing signs of improvement, but full recovery may take a while yet. Here are ten sales and marketing strategies you can use now, or anytime your business experiences a slow-down. Details >>

Boost Your Business Image
Your business image is like a symphony orchestra. No single instrument determines an orchestra’s success or failure. Likewise, the image you project is not based on a single business card, brochure, or display, but on the total impression created by all these things and more. Read more >>

Who Should You Call?
If you open the telephone book at random and simply start dialing and stay at it long enough, eventually, you will reach someone who will say "yes." It's very inefficient, but it would work. Here's a better approach >>

Get More Sales with Less Effort
If you’re only doing one or two follow-ups imagine all the business you’re losing. Not following up with your prospects and customers is the same as filling up your bathtub without first putting the stopper in the drain! Read more >>

How to Make Business Come to You
There is a misconception in small businesses that marketing's most important function is to promote products and services. In fact, the most important function of your marketing should be to establish that you are knowledgeable and can be trusted. Read more >>

When You Lose the Big One
That account you have been courting for months has fallen to someone else. The best thing to do is forget about them and move on, right? Definitely not! Find out how you can salvage the account even after you've been told "so long."

How to Write Short Ads That Really Work
Do you struggle with how to fit your whole sales pitch in a small amount of space, such as in a postcard mailing, pay-per-click search engine listing, or even a yellow pages ad? Making short copy produce results is easier than you think. Read more >>

Reach vs. Frequency
Which marketing campaign do you think would get better results: the one that contacts 100 customers one time, or the one that contacts 25 customers four times? Your expenses are nearly identical for both campaigns, but the results aren't. Read more >>

Selling and Poker
In the movie Forest Gump, his mother always said, “life is like a box of chocolates.” Well, in business, selling is like playing poker. Here's why >>

Your Telephone as an Investment Plan
You'll have far greater success with your telephone marketing if you compare your phone activities to an investment fund. Consider these six similarities.

Catch More Clients with Strategic Networking
If you are like most small business owners, you put hard work into getting your name out there and distribute your business card wherever you go. And like most people, your time and effort isn’t generating a steady stream of new business. Here's how to make networking really work for your business.

The Dangers of Out of Focus Advertising
Are your ads costing you customers? If you are spending money on advertising that doesn't make it easy for your customers to find you and buy, then they probably are. Here's how to fix the problem.

5 Marketing Mistakes You Can't Afford to Make
In virtually every area of business there will be pitfalls along the way. Marketing is no exception. By knowing how to avoid these mistakes, you will save energy, disappointment, and money. Details >>

Get More Clients Using Pull Then Push Marketing
Marketing is like rowing. You pull hard on the oars to go forward, then lift them out of the water and push them back to finish the stroke. If you push when you should be pulling, the boat goes backwards, or, even worse, you lose your balance and fall into the bottom of the boat. Read more >>

Marketing the Real You
Do you feel uncomfortable marketing your business? If so, it might be because you are trying to be something you're not. Put yourself at ease and get better results by learning how to market the real you. Read more >>

6 Ways to Increase Your Income
There are only so many hours you can actually bill to clients. So, if you want to increase your income without raising your rates, you'll need to get creative. These six ideas will get you started.

5 Keys to Selling to Big Corporations
Selling your services to corporations is an attractive proposition. The contracts are larger than with small businesses and individuals, and often longer-term. Here are five important keys to working with the corporate buyer.

Better Presentations Equal More Sales
Your PowerPoint presentations can have the same effect on your viewers as TV commercials. How? By using these strategies -- the same ones employed by big TV ad agencies -- to WOW your audience. Read more >>

How to Attract and Keep Customers
The only way to stay in business is with customers, and Jack Mitchell knows how to attract them, and how to keep them. Want to learn his secret? Read an excerpt from his new book, Hug Your Customers, here.

Building Blocks of Successful Marketing
Whether you’re a Fortune 500 company or a one person shop, to be successful, you need a marketing strategy that you implement consistently. Thankfully, it doesn’t have to cost a fortune and you don’t have to be a creative genius. Read more >>

10 Beer Budget Marketing Event Tips
Are you planning an event or participating in a trade show any time soon? If so, consider the following 10 low-cost marketing tactics before mailing your payment.

The Definition of Marketing
Just what is marketing? Here is a breakdown of the elements of marketing and how they can be used together to create a marketing campaign with pizzazz. Read more >>

The Power of Why
Getting customers to buy from you is as simple as answering one small question: Why. Here's why "WHY" is such a profit-making marketing trigger.

Stop Sending Quotes and Proposals
Are you providing good customer service by sending out quotes to everyone who asks for one, or are you wasting your time? Here are five strategies that can help you spend less time preparing proposals and more time closing sales.

Lead Generation
Every small business owner would like to have more high quality prospects but most either don't have the time or just don't know how. There are a myriad of ways to generate leads and each has its own merits. Read more >>

How to Lose the Sale
Today’s business world is more challenging and competitive than ever before. That means you need to ensure that your approach with prospective customers is more effective than that of your competitors. Here are four sure-fire ways to guarantee you won’t get the sale.

4 Highly Effective Selling Tactics
Many businesses overlook these 4 simple but highly effective selling tactics. How many are you using? Details >>

10 Commandments of Highly Profitable Sales Letter Writing
A skillfully crafted sales letter can be all you need to turn a substantial profit or pull in a large number of high-quality leads. With that in mind, heed these ten commandments (plus five) of highly profitable sales letter writing.

Business Success is Rooted in Sales
Money management skills and a substantial product are both critical to a successful business, but they aren't the most important things. The one necessary ingredient for creating a thriving business is sales. Read more >>

Salesmanship, Repetition and Direct Mail
Any salesperson worth his commission check will tell you that landing new business takes a repeated and concerted effort. This is all the more true with salesmanship in print. Read more >>

6 Steps to Get Slightly Famous
Some business owners attract clients and customers like magic. Everyone knows their name, and they get all the business they can handle. How do they do it? Find out here >>

Little Things Do Mean a Lot
Marketing your business can be time consuming and costly, but it's not always the big ad campaigns that brings in the customers. Sometimes, it's the small things you do in everyday life that have the biggest impact. Read more >>

How to Spend Less and Sell More
Everyone knows it costs much more to find a new customer than to keep an existing one. With a customer aftercare plan in place, you can keep those customers coming back again and again.
Read more >>

Don't Overlook the Easy Sales
Are you so busy chasing down new customers that you completely overlooked these two prime sources for easy sales? Read more >>

Moving into the Global Market
Marketing and selling only in the US is more challenging than ever. Going global is one sure way to find new markets and customers, but you have to prepare in advance to ensure success.
Read more >>

How to Get a Flood of Referrals -- Without Asking
Do you hate asking your customers for referrals? Most people do. Fortunately, there are many ways to get a continued stream of qualified referrals without having to go through the painful process of asking for them face-to-face. Read more >>

Are You in Business to Help Customers?
Customers don't mind if you make a profit by helping them, but they won't buy from you if they believe you are only in business to get their money. Here are 4 ways you can assure customers that you are in business to help them.

Spring Growth Tactics
Now that Old Man Winter has hit the road, small businesses can increase cash flow this spring and summer by implementing four affordable marketing tactics while spending very little.
Read more >>

Understand the Buying Process to Increase Sales
Lending due attention to the buying process can have a dramatic effect on your sales. Take a look at the decisions customers must make before deciding to buy.

10 Tips to Overcome Your Fear of Selling
Even though we all know we need to "sell" our products and services, many of us feel fearful or anxious about actually doing so. These 10 tips are designed to help you shift out of your fear, and into excitement, about sharing your product or service.

Company Brand vs. Individual Brand
The practice of keeping a multitude of individual brands, as well as sticking to the company brand to identify products of diverse range of categories, have long defined branding strategies in marketing history. But is that always the best approach? Read more >>

10 Tips for Winning Sales
Ready to take your business to the next level? If so, heed these 10 tips. They're sure to help you win more sales. Details >>

How to Survive "No, Thanks"
Sometimes people just aren't interested in your product or service, no matter how much time or money you've spent trying to convince them otherwise. Here are 10 tips to minimize the impact that "no thanks" has on you and your business.

Partnering Sales & Marketing
Marketing can’t survive without sales and sales can’t sell without marketing. Unfortunately, many businesses view them as two different departments. Details >

Outsourcing Your Marketing Department

Where do you turn when marketing is necessary, but resources, expertise, focus, and funds are scarce? The answer can often be found in outsourcing. Read more >>

Low-Cost Marketing with Postcards
Modern, low-cost business postcards can drive a high volume of traffic to your web site, generate a flood of new sales leads, or promote any other business activity you want. They are easy to use, cost very little and produce results almost immediately. Details >>

Avoiding Partnership Pitfalls
Partnerships, alliances, strategic networks…whatever you call them, on the surface, they’re nothing more than two companies coming together to find ways to leverage each other’s products and/or services. Before you decide to go headfirst into finding the next great partnership opportunity, think about a these points.

Branding Fiasco
Struggling to build a brand your customers will recognize and trust? Then DON'T follow this recent example displayed by a well-known telecommunications company.

Effortless Ways to Market Every Day
It's often not until we're in a business slump that we wonder what we could have done differently. The answer, of course, is to market more. Here are a few quick and easy ways you can market your business every day.

Sales Secrets You Can Use
Selling is a science, and you can benefit from its proven methods. You may even be selling without realizing it. Here are some tips to help you deliver the perfect presentation.

Winning a Bid Presentation
There is no foolproof way to win a bid or proposal, but there are a few things you can do to hedge your bets. By using these simple tips, you can increase your chance of getting the job.

How to Increase Your Profits
Not all customers have equal value to your organization; in fact, some customers are more profitable than others are. To cultivate these profitable customers, you first must identify them in your customer portfolio. Read more >>

Write Better Ad Copy
How do you write good ad copy? Not by copying other people's ads. Here's the better way. Details >>

Word of Mouth Marketing
Getting people to refer their friends, colleagues, family, and acquaintances to you is the most cost effective kind of marketing you can do. Details >>

The Fire Your Customers Myth
The customer is always right. Or is he? Sometimes he's wrong, and sometimes it's good to rid yourself of customers who are a bad match with your business. First, though, heed these suggestions for damage control.

6 Low-Cost Marketing Strategies
Small businesses must be extra imaginative with their marketing efforts in order to attract customers and get them to open their wallets. Here are six proven low-cost marketing ideas that help small businesses increase sales and generate referrals.

Using Direct Mail to Build Business
Looking for new customers? Don't forget about traditional mail. Here are tips to help small businesses profit from direct mail.

Yes, I Mind Waiting
If you don’t manage your lineups properly, you’ll lose business due to customer frustration. Not to mention your staff will be stressed-out. Here are 10 ways to reduce lineup stress for both your staff and your customers.

Selling to Beginners, Enthusiasts and Experts
Most of us know how to adjust our conversation according to the experience level of our audience. Unfortunately, we tend to only speak to one audience through a web site, which can alienate the others. Read more >>

5 Key Marketing Questions
When you know the answers to these 5 key marketing questions, you can create effective web pages, sales letters and other sales generating communications. Read more >>

How Brochures Derail Sales
Your product brochure is supposed to help you make sales, but sometimes it can get in the way. Find out if your brochures are why you aren't closing more sales. Read more >>

The Key to Repeat Sales
Customer loyalty isn't what it used to be. These days, people shop where they get the best value, and that doesn't necessarily mean the lowest price. So how do you keep your customers coming back? Read more >>

Build Your Business
It’s never too early to start saying thanks to your clients, vendors and referral sources for what they contribute to your business. Everyone loves to be appreciated and acknowledged, so start now and do something every month. Read more >>

Create an Irresistible Marketing Message
This five-step formula will help you create a marketing message that grabs your customers' attention and leaves them begging for more. Read more >>

7 Habits of Less Successful Salespeople
What can you learn from others? Sometimes it's what to avoid doing. These examples are mistakes that will cost you business.

Don't Wreck Your Brand
Do your advertisements support your carefully created brand or do they conflict with it? When you create advertising pieces for your company, look for the branding aspects of each, individual element. Here are points to consider.

Keeping Customers When Things Go Wrong
When it comes to dissatisfied customers, most businesses think money back guarantees and/or exchange policies will fix the problem, but they do nothing to fix the relationship. Read more >>

Trade Show Success
Taking part in local trade shows is a great way to get your business known. Here are tips for getting started.

Phrases That Pay
To get and stay ahead of the competition, you need to speak the language of professionals. Here are several situations along with phrases that convey a powerful positive impression. Read more >>

Customer Complaints
Customer complaints can cause you to lose sales from both the customers and everyone they tell about their bad experience. But if you handle them right, you can turn those complaints into more sales. Read more >>

Creating a Customer Feeding Frenzy
Customers hate to be sold to but they love to buy. You can spark a buying frenzy when you use the right approach. Here's how.

Power Phrases Increase Your Sales
Simple power phrases stimulate your customer's feelings and trigger an emotional decision to buy from you. You can increase your sales by using power phrases in your web pages, sales letters and other marketing messages. Read more >>

Greeting Walk-In Customers
"Can I help you?" That's the typical greeting offered to customers. And the typical response is "No thanks, just looking." These tips can ensure that your greeting makes customers want to buy and keep coming back.

How to Upsell
If you and your employees aren’t trained on effective ways to upsell, chances are you either offend customers by being too pushy, or leave money on the table that customers would have willingly spent. Read more >>

Hot Prospects
Putting all your time and resources into customers that seem to be ready to buy right now can be a costly mistake. Here's why.

Art of the Soft Sell
Too much talk about features, benefits, and trying to close the sale can scare customers away. Instead, focus your efforts on getting to know your customer and his business. The sales will naturally follow. Read more >>

10 Marketing Mistakes
Here are ten mistakes you don't want to make if you want to succeed in your marketing efforts. Details >>

Book Excerpt: Word of Mouse
You're surfing the Web and discover a site that seems to have been waiting just for you. It knows your likes and dislikes, the last book you bought, and maybe even the kind of coat you'll be shopping for this winter. Want to bring this technology to your own site? Read this book excerpt to learn more.

New Marketing Strategy
The goal of marketing is to win. Don't get stuck in an ego position if your current strategy isn't working. Read more >>

Proactive Networking Strategies
Networking works for professionals in all fields, but there's a lot more to it than putting your practice's name in an industry directory. Here are several tips to help you succeed.

Power of Packaging
Selling your products or services as "packages" can be a powerful marketing technique. Your customers will perceive more value, and you will reap the benefit of greater sales.
Read more >>

3 Simple Marketing Strategies
These three simple marketing strategies work for any business. You can implement them quickly and produce immediate results. They won't cost you much money. And the sales growth they generate continues as long as you continue using them.
Read more >>

Sales Tips for Success
Looking for a way to boost sales? Here are ten unique tips to help you find more sales success, no matter what business you're in. Read more >>

Guarantee Marketing
One reason people don't buy is because of the risk they believe they are taking in purchasing your product. A strong guarantee makes it less threatening for people to consider your offer. Read more >>

Three Buying Obstacles to Overcome
Do you know how may sales you lose from customers who almost buy from you? Losing "almost customers" is a major source of lost income for most businesses. But few are aware of the problem and even fewer employ a strategy to prevent this unnecessary loss of income.

Marketing Plans Made Easy
Writing an effective marketing plan doesn’t have to be a daunting task. Simplify the process with these four steps.

Positioning Your Product for Success
What does your product really mean to your customers? When they think about your product or service, what are the intangibles they associate with it? And why is it important? Details >>

Generating Referrals
Getting other people to recommend you to others is one of the most economical ways to grow your business. Use these five simple ideas to get more referrals in your business.

Successful Marketing Techniques
Here are five successful marketing techniques you can use to increase your sales. All of them are simple to use. And they're effective for building any businesses.

Telephone Procrastination
Most people seriously procrastinate when it comes to making outbound calls, even though it's a proven way to generate more sales. Get help overcoming your fear of the dreaded cold call.

Niche Marketing
Niche marketing was the hot marketing strategy of recent years, and it worked. But to survive in today's economy, you may need to expand your markets and explore other niches. Details >>

Improve Your Sales Copy
A few small changes in your sales copy can produce a big increase the number of sales you get from your web pages and sales letters. Here are 12 simple things you can do to improve the effectiveness of your sales copy -- and increase your sales.

Making Yellow Page Ads Work for Your Small Business
Yellow page ads can bring you a pot of gold…if done correctly. The only downside is the cost of the ad. Make your yellow pages investment pay off big with this guide.

Advertise online. Place your ad in the Business Know-How Classified Ads.

3 Key Marketing Strategies
Each of these 3 marketing strategies creates permanent growth for your business -- and obstacles for your competition. You can use them repeatedly to add new layers of income to your business. Read more >>

Membership Marketing
You can turn occasional buyers into loyal customers with a membership program for your business. Here's how.

Customer Testimonials
Testimonials can create believability, credibility and a sense of security for your customers. Here are ways to get and use powerful testimonials.

Increase Your Sales
Use these 5 powerful buying stimulators in your ads, web pages and other sales messages to get more sales. They produce immediate results without increasing your costs. Read more >>

Foolproof Sales Letter Template
You don’t have to be an award-winning copywriter to create effective sales letters. Follow this 12-step process and you'll be writing sales letters like the pros!

7 Steps to Getting Known
Public relations is a critical aspect of growing your business. Everything you say and do is part of your PR campaign. Here are the seven basic steps involved in mounting your campaign.

Voice Mail Response
Feeling ignored? In this series, learn techniques for getting more prospects to respond to your voice mail messages.
Read more >>

Keeping Track of Customers
Want a powerful tool for maintaining customer relationships? Start tracking your customer histories and you'll be amazed at how much more you can sell. Read more >> 

Is Money the Right Pitch?
Do your pitches often tout how much money your customer could save with your product or service? Surprisingly, that may not be the best approach. Here's why.

Pinpoint Marketing
Don't waste time trying to sell something to a market that doesn't want what you are selling. You can make more money selling to a small group that is dying for what you have to offer.
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Sales Presentation Success
The success of your next sale may be riding on more than the product or service you're offering. Your presentation will play a major role in the sale. Here are five phrases to avoid.

Telephone Success Strategies for Small Businesses
A ringing phone is the result of your marketing efforts, which you paid good money to develop and implement. Don't waste those dollars by not giving each call the attention it deserves. Use these practices to make your phone one of your most powerful marketing weapons.

Customers Are Your Friends
When a customer complains is not the time to get your feelings hurt. Instead, remember they may be doing you a favor by pointing out a problem that's costing you business. 
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Voicemail That Gets Results
Make your voicemail system a pleasant experience for both you and your callers. These tips take the pain out of leaving and receiving messages.

Public Relations Help
Effective public relations tactics can create, change and reinforce public opinion. Find out how to make that a regular occurrence for your business.

Myth of the Press Release
Getting publicity for your small business involves much more than just sending out a press release. Here's what's really important.

Increase Sales
Here are seven high-powered selling tactics many small businesses overlook or ignore. How many do you use?

Street Marketing for Small Business
Door-to-door selling is an extremely effective, yet often overlooked marketing technique that will work for most any small business. Click here to learn how and why it works so well.

Branding is More Than Your USP
When you mention the word "branding" most people automatically think of USP (unique selling proposition). But your brand is created from every single thing you do within your business. Read more >>

Marketing System
Chances are, you have a system for attracting new customers, and a system for selling more products to your current list of customers. But, are these systems as effective as they could be? Read more >>

Winning Advertisements
Making advertising dollars stretch is key to small business survival. Don't play guessing games with your ads. Use these elements as your own personal "winning ad checklist."

Neutralize Objections
Want to see an immediate increase in your sales? You will if you neutralize your prospects' objections before you ask them to buy.

Successful Logos Explained
Successful logos have power to help achieve company goals.  Bad or indifferent logos may actually undermine company efforts. Find out which one yours is.

Minority-Owned Businesses On The Rise
Minority-owned businesses have nearly doubled in the last two decades according to a new report from the Office of Advocacy of the U.S. Details >>

Public Relations Game Plan
People's perceptions of the facts directly affect their behaviors. It is your PR efforts that should aim to do something about those perceptions so the end result behaviors benefit you. Here's how to create a winning game plan.

Public Relations Bull's-Eye
Before economic recovery can begin, consumers must start to feel more positive about the future. That's where an effective public relations campaign can help your business forge ahead.

Customer Service Tips
It costs much less to keep existing customers than find new ones. So why do customers leave? Often, it's because of a lack of attention to plain old customer service.  

Demystifying Prospecting
Prospecting for new business does not have to be a daunting experience. By following these simple rules, success should be yours. 

Public Relations Firepower
Getting your piece of the expected economic recovery this year almost certainly depends on how well you reach your target audiences. That's why public relations should play a central role in your business planning in 2002.

3 Easy Ways to Get More Sales
Most successful businesses use these 3 marketing tactics to maximize their sales results. But many businesses struggle to get enough sales because they don't know about these tactics -- or don't use them.

Increase Your Advertising Effectiveness
If you want to increase your advertising effectiveness, you have to stop selling what YOU want the customer to buy and start solving his problems.

Selling Tips
Here are five selling tips that will increase sales in any business, whether online or off, and they don't cost a thing to implement!

Newsworthy Press Releases
Press releases are excellent tools for marketing your business on a slim marketing budget. Here are four steps to writing a press release that's sure to get published.

Grow Your Business 
Bad economic news doesn't have to be bad news for your small business. Your business can thrive and grow in a slowing economy if you make it recession-proof.

Increase Your Customers
Looking for some simple ways to bring more customers through your doors? These six techniques are proven to work!

Are You Losing Sales?
The holiday shopping season is in full force, but are you losing sales? Find out if you are, and what you can do about it.

Getting Started with Classified Ads
Small classified ads are a significant source of customers for many small and homebased businesses. Find out when and how to use them effectively in your business.

A Marketing Formula That Works
Marketing is all about helping people get what they want. Create powerful and effective marketing vehicles for your business.

Motivational Copy That Sells
While one thing might motivate you and excite you enough to open your wallet and buy, there are other personality types who respond to different motivational factors. If you know the factors, you hold the key to copywriting success!

What Do We Do Now?
After the events of September 11th, one of the biggest challenges people are faced with is honoring others' feelings while moving forward. Here's some advice on how to face that challenge with your customers -- and within yourself.

Energize Your Sales Copy
Would you like to capture more sales with your web site, sales letters, and other promotional messages? It may not be as difficult as you think. Here are 5 proven tactics you can apply to energize your sales copy -- and increase your sales volume.

What Customers Want
Customers are looking for three special benefits from you, but they don't always outright ask for them. Make sure you are providing all three, and look for ways to improve them, if you don't want to lose sales.

Does Your Logo Have Power to Motivate?
Your company name and logo is an important part of your brand. Without credibility, neither will enhance your business. Find out from a pro what constitutes a credibility-based logo, and whether or not yours measures up. 

Successful News Releases
Getting your business, product or service promoted via news release is one of the best forms of advertising there is. But how do you catch the attention of busy editors and increase the odds that your news release will be published?

Keeping Your Affiliates Active and Loyal
With so many affiliate programs available these days, people can, and often do, jump from program to program with little thought. Fortunately, there are things you can do to keep affiliates interested an active in your program.

Increase Your Closing Ratio
In spite of what you may have heard, closing the sale isn't as easy as saying a few "magic words" at the end of your presentation. Instead, it's the natural result of a carefully cultivated relationship with your customer. 

Establishing Value: The Magic is in the Mix
When competing products and services are perceived as being of roughly equal value by prospects and customers, salespeople face a challenge. How can they differentiate themselves from competitors and add the value that will clinch the deal
 

Turn Prospects Into Customers
Looking for more business? One way to increase sales is to find more prospects. An easier way (and less expensive, too) would be to convert more of your existing prospects into paying customers

Advertising Secrets
Smart sales tactics can be learned from the most unexpected places. Some of the best methods include giving your customer something free of charge, get
ting the customer into the habit of saying yes, stand
ing behind your claims... and many other tactics that translate into sales magic for you.

Selling in the New Millennium
In today's world, your customers' time is so valuable that if you don't instantly prove to them that you have the potential to become an invaluable resource, you're history. Instead of being held back by yesterday's sales techniques, put these new school concepts to work.

Make Your Ad Copy Sell
When composing your ad copy, don't make the mistake of trying to talk to all of your customers at once. Instead, pretend you are talking to just one customer, in person. Here's why it works, and how.

Building a Winning Sales Organization
Is your sales team performing far below potential? Don't let excuses for poor performance hold your organization back. Follow these nine tried and true steps to help your salespeople, and your business, excel.

Advertising Balancing Act
You can have the best copy in the world, but without the right placement no one will see it. The same is true if you have great placement but not-so-good copy. Advertising is a blend of these two elements. Experiment to find the balance that works best for you!

When You Drop the Service Ball
You'll find plenty of literature on how to conduct the best customer service practices, but what's lacking is how to recover from your mistakes. How do you handle the repercussions when your company drops the ball? There are three simple rules that can help turn a fumble into a touchdown!

Competitive Selling Skills
Your prospects may be looking at what your competitors have to offer. Doing what you've " always done" won't necessarily keep you a step ahead. To be a winner, you need to hone your competitive selling skills.

Leaving Voicemail Messages that Get Returned
Voicemail has taken over as the main auditory communication, so it's more important than ever that we find ways to leave messages that actually get returned. You'll give the recipient a reason to want to call you back if you use these seven tips. 

10 Tips for Winning Sales Presentations
Planning and delivering a sales presentation can be like show and tell. But, there's much more to it than that. Strategy is a large part of the process. Focus on these 10 tips to make your presentation a winner

Do The Two-Step Marketing Dance
Get out those dancin' shoes and learn the two-step! With a little fancy footwork, you can show off your marketing know-how, attract customers and retain them! By following this plan, you will get customers involved through referrals and endorsements. 

32 Low-Cost Ways To Promote Your Business
Starting a business on a shoestring often means a lean marketing budget. Thankfully, there's no reason for this to hold you back! Use these 32 low-cost, high impact methods to promote your business!

Wow! Them Using The Phone
A simple phone call with a friendly voice asking for feedback or making a special offer could be your biggest secret to success! Most likely your competition hasn't taken that extra step, which could mean brownie points for you. It's the little things that could make the most impact toward future sales

Clients from Hell
How can you make a client happy who is driving you crazy by complaining, refusing to pay your bill, and haggling over your fees? The fact is, those clients can drain the life out of your business -- and you. 

What are My Rights Worth?
Writing has always been considered a rather noble profession. But how many writers really know how to use their rights to obtain the recognition they desire, or to generate the income they deserve? This is where a little creative negotiation comes in to play.  

Free Media Publicity
Getting publicity on the evening news or in the morning paper is a fantastic way to build business, and it doesn't have to cost you one cent. But how do you get the media interested in you in the first place? The secrets are revealed for you here!

7 Tips That Really Work
Ever hear the phrase, "You never get a second chance to make a good first impression?" You may only have a few seconds before a stranger forms an opinion of you. Don't miss opportunities! These tips will reduce the fear of unfamiliar faces and give you the poise you need!

Get Slightly Famous
A discriminating market can keep you scrambling for new ways to get an edge over the competition. Your name and reputation need to come to mind in the right circles. How can you create a "snowball effect" to success?

Use Visualization To Make Your Sales Soar
Which do you remember most about experiences throughout your life -- WORDS, or a mental image? When trying to reach an audience, help them conjure up strong images of themselves using your product. Your words must paint a picture that stays with them.

Benchmarks for a Winning Web Business
We've all heard the stories of Web businesses that fail, and each seems to have a different story to tell. Successful Web businesses share common similarities. Check out these five important benchmarks to determine if you are moving in a healthy direction. 

Sales Motivators
Need a way to boost profits without increasing expenses? Try implementing these three tactics. Your sales will go up and you won't have to spend a dime! 

Is Your Logo Helping or Hurting?
Your logo is the means by which you can distinguish your products and services
while communicating value and quality to your customers. Is your logo doing that successfully? Read about the top five components of excellent logos here.

Getting Past The Mental Barriers
Each of us sees or hears hundreds of advertising and marketing messages every day. Breaking through the mental barriers has become more and more difficult! But you can do it! Read this article to find out how!

How To Write Better Advertising Copy
No matter what product you sell, your advertisements are a huge key to your success. Read this informative article for fresh insight into how to write ad copy that sells!

What To Do When You Don’t Have Any Testimonials
Copywriting gurus and experts stress the vital importance of testimonials in a winning direct mail sales letter or advertisement. How are you going to get a true, uncontrived testimonial when you’re offering a product or service for the first time? Click Here for the solution!

How to Use 'The Big Benefit' to Increase Your Sales and Profits
People buy products or services from you because they expect to gain a benefit. Click Here to learn how you can use that benefit three different ways to increase the results produced by your marketing efforts!

7 Easy Ways To Increase  Sales FAST
"What am I doing wrong?" That's a question business owners often ask themselves when business is slow. Click Here to learn seven effective ways to increase sales quickly!

Getting Your Business Online: Why Sooner is Better Than Later!
Have you considered what adding a dot com to your name will do for your profit margins?
There are three primary reasons for a business to add an Internet presence - Click Here to learn more!

Your Worst Nightmare:
Disney World Is Now Your Competitor

It’s true. Disney has set up a program which will steer customers away from your door. How? Click here to find out!

More Referrals
If you've been running your home-based or small business for a while, you know the value of referrals. Don't you wish you could find a way to generate even more of them? Follow these steps and you'll be on your way!

Write Sure-Selling Ads
How do you get across the benefits and value of your product or service in your advertising? Follow these nine tips and you'll be well on your way to sure-selling ads!

Target Practice
Who are your customers? How well do you know them? Don't be bashful. The way to profits is to get nosey and learn all you can! Details >>

How to Advertise Your Business or Web Site on Radio
Recent trends show radio is rapidly becoming an advertising method of choice. Click Here for tips on making effective use of this medium!

Eight Sources of Power in a Sales Negotiation
The more negotiating power you have, the fewer concessions you'll have to make. Click Here for valuable tips to increase your negotiating power!

Are You in Search of the Unique?
When selling by mail or on the Internet, it is the "selling point" (or "selling proposition") itself that has to be "unique" - which may, or may not, have to do with your product or service being unique.

Direct Sales Tips
As a direct salesperson, you serve a vital function in our society. You create a market for products. These eight sales tips will help you increase your sales and income!

The Big Bang Publicity Campaign
Famous is as famous does, and the famous get known through publicity. What are the steps to getting good publicity? Find out here!

The Four Best Ways to Market Your Affiliate Program
For many affiliate programs, the banner ad is simply a poor form of advertising. Click Here to find out what works better than banner ads for affiliate networks!

Make It Easy
Do you make your prospects jump through hoops just to do business with you? Read this article to find areas you can improve and reap the rewards with increased profits!

Holiday Sales Strategies
Boost sales now and turn holiday shoppers into year-round shoppers. 

TV Interview Tips
Getting interviewed on television can be a marketing dream come true, or a stage fright nightmare! Get the do's and don'ts for pulling off a successful TV interview.

Listen to Your Mother!
Those words of wisdom your mother used to tell you apply in the business world too!

Discover Hidden Profits In Your House Mailing List
Are you leaving money on the table? You are if you aren't using this simple technique to build your profits.

Selling To Japan
If you're going global, take the time to learn enough about the culture and expectations of your foreign customers. If you don't, you could lose the sale.

Getting Personal
Impress your customers and make more money while you're at it. Here's how a simple handwritten note can help your home business or small business grow.

Giveaways Pay Off!
Find out how you can make a fortune giving away your product.

Writing Up Profits
You've heard that writing articles can boost sales, but maybe you don't know where to begin. Get step-by-step help here!

Marketing Ringers
Are your telephone skills putting sales on hold? Make your home business sound more professional with these pointers for better phone use.

More Referrals
If you've been running your home-based or small business for a while, you know the value of referrals. Don't you wish you could find a way to generate even more of them? Follow these steps and you'll be on your way!

Write Sure-Selling Ads
How do you get across the benefits and value of your product or service in your advertising? Follow these nine tips and you'll be well on your way to sure-selling ads!

Attitude Adjustment
A winning attitude is contagious -- and so is a sour one. Find out how the attitude  you project to your customers affects the success of your small business.

How to get on the Radio
Being interviewed on a radio news program or on a radio talk show can give your business a free plug and help get customers to know and remember your name. Here's how to get on shows.

Boost sales: Ask customers why they didn't buy
Have you ever wondered how you could get more customers who visit your store to actually buy something? There's a simple way to do that. Ask them to tell you why they didn't buy, says retail consultant David Wing.

Win Friends and Sales, Too
Advertising specialties keep your name in front of your customers.

Why Most New Products Are Built Backwards
Ninety percent of all new products are failures. This article by Barry Feig explains why - and what you can do to greatly improve the odds that your product or service will succeed!

Marketing to the Over 50 Crowd
By the year 2000, roughly 50% of the US population will be over 50 years old. And, that population is one savvy marketers are eyeing with glee.

The Wrong Kind of Gem
Will customers find the wrong kind of "gems" buried in your web pages?

Write Powerful Headlines
These eight steps show you how.

Choose the right Yellow Pages Directory
Would you like to advertise in the Yellow Pages, but can't decide which Yellow Pages directory to be in? Here are tips to help you choose.

What Really Sells?
Learn the hot buttons that get interest and build sales.

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