How to Multiply Your Marketing Results
with Less Effort
by
David Frey
How would you like to multiply your marketing results with less effort?
Who wouldn’t? Well, it’s simple to do by implementing systems in your
business. A system is a step-by-step way of doing something that brings
consistent, predictable results and that is replicable. Believe it or not
you have a system for all the marketing your doing right now and if you’re
not getting the results you expect from your marketing efforts its usually
because your system is broke or ineffective.
Think of your marketing system as a four-step process. The first step
is to attract new prospects. The second step is to convert those prospects
into customers. The third step is to get your customers to come back and
buy from you again. And the last step is to increase the amount that each
customer spends with you during each of their transactions.
Now step back and list the systems you currently have in place for
doing each one of those four steps. Go ahead and write them down and ask
yourself if you’re satisfied with the results you’re getting from each one
of those systems. If you’re not, its time to find a better system.
The best marketing systems are the ones that you don’t have to do
manually. For instance, when you use robotic tools such as recorded voice
messages, websites with autoresponders, and audio and video tools that
sell your product or service while you’re not there increase the
effectiveness and efficiency of your marketing system.
One of the best things I did when developing one of my own marketing
systems is to use a fulfillment house to automatically send out a series
of letters, videos, and CD’s to convert my prospects once I generated a
lead. After I sent the fulfillment house the lead it was completely hands
off and the results were, and continue to be, phenomenal.
Take a moment and review your current marketing systems and determine
where you can replace any manual lead generation and sales activities with
automated marketing tools and you’ll find that your ability to multiply
your marketing efforts will increase and your effort to convert your
prospect into a paying customer will decrease.
© Copyright 2003 David Frey, Marketing Best Practices Inc.
David Frey is President of Marketing Best Practices Inc., a
small business marketing consulting firm and the editor of the Marketing Best
Practices Newsletter. His products include
The Small
Business Marketing Bible,
Instant Referral
Systems, and
Coaches and
Consultants Marketing Bootcamp.
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