Offer many different ways for customers to buy from you. The same
method is not convenient for everybody. Prospective customers are more
likely to act immediately when their favorite way of ordering is
available.
For example, many online marketers only accept orders online. They
could easily increase the number of sales they get by including options to
order by phone, fax and postal mail.
3. Use A Simple Buying Procedure
You can get more sales by making it easier for customers to buy from
you. Look for ways to make your buying procedure easier and faster.
For example, many online marketers use a shopping cart to process their
orders - even when they are selling only 1 or 2 items. Don't force your
customers to endure the complicated process of a shopping cart just to
order 1 item. Some of them will abandon the process... causing you to lose
sales unnecessarily.
Use a simple online order form instead of a shopping cart when you only
offer 1 or 2 items.
4. Follow Up Every Sale With Another Offer
Customers are very receptive to more offers immediately after they buy
from you. Offer them another product or service related to the one they
just bought. Many will accept your offer, producing an easy sale for you.
If you don't already have additional products or services, find or
create some.
For example, offer instructional material related to your customer's
original purchase. It can be a printed book or e-book, a group of books or
e-books, a training course, computer software, membership in a fee-based
web site or any other type of instructional material related to their
original purchase from you.
Tip: Look for an affiliate program selling the kind of
instructional material you can use. All you have to do is sign up as an
affiliate and announce the product or service to your customers. The
affiliate program handles everything else and pays you a commission for
each sale you generate.
How many of these 4 simple selling tactics have you overlooked? Start
using them now. They will produce an immediate increase in your sales -
with little or no increase in your expenses.
Copyright 2003
Bob Leduc spent 20 years helping businesses like yours find
new customers and increase sales. He just released a New Edition of his manual,
How To Build Your Small Business Fast With Simple Postcards and several other
publications to help small businesses grow and prosper. For more information:
Email: BobLeduc@aol.com Subject:
"Postcards" or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV