Business names
and slogans that sell by Janet Attard
Your business name can help prospects remember you and what you sell, or
it can leave them clueless. A name like PlumberToTheRescue will pretty
much let anyone who hears about you or has one of your business cards
know exactly what you do. But if your name is Bob Smith & Associates,
you could be anything from an accountant to a driveway resurfacing
company.
If you’re just starting out, consider choosing a business name that
describes your business in some way. Don’t get too specific – you don’t
want to call your photography business Darling Young Portraits if you
also plan to solicit business as a business photographer. But do try to
get some phrase in your business name that will help prospects remember
you and think your business is the best one to call.
If you’re already using a nondescript business name – say Jones &
Company, Inc. – there’s nothing to stop you from renaming your business
(if the current business name isn’t widely known) or creating a unique
name for the primary product or service you sell and promoting that
unique name. Attard Communications, Inc., for instance, does business
under the name BusinessKnowHow.com so that business owners will
immediately know it’s a business website.
The information compiled on this site is
Copyright 1999-2008 by Attard Communications, Inc. and by the individual authors.
Business Know-How is a woman-owned business and a registered trademark of Attard Communications, Inc.
Phone: 631-467-8883.