Business names and slogans that sell

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Does your business name let prospect know what you do? Here are several things you need to know about naming your business and using slogans.

Your business name can help prospects remember you and what you sell, or it can leave them clueless. A name like PlumberToTheRescue will pretty much let anyone who hears about you or has one of your business cards know exactly what you do. But if your name is Bob Smith & Associates, you could be anything from an accountant to a driveway resurfacing company.



If you’re just starting out, consider choosing a business name that describes your business in some way. Don’t get too specific – you don’t want to call your photography business Darling Young Portraits if you also plan to solicit business as a business photographer. But do try to get some phrase in your business name that will help prospects remember you and think your business is the best one to call.

If you’re already using a nondescript business name – say Jones & Company, Inc. – there’s nothing to stop you from renaming your business (if the current business name isn’t widely known) or creating a unique name for the primary product or service you sell and promoting that unique name. Attard Communications, Inc., for instance, does business under the name BusinessKnowHow.com so that business owners will immediately know it’s a business website.

Read more about naming businesses >>

Learn about incorporating your business online >>

© 2006 Attard Communications, Inc. May not be reproduced without permission. For information contact sales@businessknowhow.com

About the author:
Janet Attard is the founder of the award-winning  Business Know-How small business web site and information resource. Janet is also the author of The Home Office And Small Business Answer Book and of Business Know-How: An Operational Guide For Home-Based and Micro-Sized Businesses with Limited Budgets.  Follow Janet on Twitter at http://www.twitter.com/JanetAttard.

 
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