 |
||
 |
||
|
|
||
Advertising, Sales and Marketing
|
|
5 Selling Tips to Increase Your Sales Here are 5 selling tips to help you increase your sales. All 5 work for any business. They're effective for both online and traditional offline marketing. And they won't cost you anything to implement. 1. Promote One Thing at a Time Avoid promotions requiring prospects to make more choices after making the decision to buy. Some won't be able to make a clear choice. They'll avoid the risk of making a wrong choice by making NO choice -- and you lose the sale you already had. You can develop separate promotions for each product or service you sell. Or you can combine several products and services into one package for one price. But always make your prospective customer's buying decision a simple "yes" or "no". It produces the maximum number of sales. 2. Lead with Your Biggest Benefit State your biggest benefit in the headline of your ads. Put it in the first sentence of your sales letters. Include it in a title at the top of your web page. Use it as the opening of your audio or audio-video promotions. Leading immediately with your biggest benefit captures your prospect's attention and provides a compelling reason to continue reading or listening to your message. 3. Personalize Your Approach It's easy to use different versions of your sales message when you control who gets it. But how can you personalize your web site to appeal to prospects in one market without losing your appeal to other prospects visiting your site? One way is to create special web pages for prospects in each market you target. Customize the content of each to appeal to prospects in that group. Then add a link to each of these special pages on your home page. 4. Provide Specifics For example, a general statement like, "Our clients get more sales", is dull. It won't produce sales. Replace it with a specific statement like, "Most of our new clients enjoy at least a 17 percent sales increase in the first month". This statement creates excitement. It motivates prospects to sign up now so they can start enjoying that 17 percent increase in THEIR sales. 5. Dramatize Feelings Revise your ads, sales letters and web pages to dramatize the emotional rewards your customer will experience when using your product or service. Use vivid word pictures to help them imagine themselves already enjoying those benefits. For example, a financial planner could describe what it feels like to enjoy an affluent lifestyle without debt. Each of these 5 selling tips will help you increase your sales. They produce immediate results. And they won't cost you anything to implement. Bob Leduc retired from a 30 year career of recruiting
sales personnel and developing sales leads. He is now a Sales Consultant.
Bob recently wrote a manual for small business owners titled "How to
Build Your Small Business Fast With Simple Postcards" and several
other publications to help small businesses grow and prosper.
|
|
