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Knowing the answer to that question is the secret to business success. Download our free Market Research Worksheet and use it to understand who is most likely to buy what you sell and where to find them.
Real savings for your business won't come in the way of cutting out this cost or that cost. To see lasting results, follow these eight tips for managing your business's regular expenses.
Thinking about picking up a side job driving for Uber? The promise of a good income and flexible schedule is enticing, but consider these pros and cons first.
Networking doesn't come naturally to everyone. If you find it awkward - or you downright hate it - try these seven strategies to make networking more enjoyable and profitable.
You want to be sure you hire the best candidate for the job when you have an opening. But how can you tell if the applicants are being honest with you? Here are the top five most common lies job seekers may tell in an interview or on their resume.
Most mistakes and errors in business are the end result of not having clearly defined procedures for common tasks. Here are 10 steps for creating procedures and systems that will make your business more successful.
Outsourcing work to freelancers can free up your time so you can focus on more important work. Here are 25 tasks that are good to outsource.
If you're used to asking What was your last salary? during job interviews, you might want to check your state and local laws. Many states and localities have made asking the salary question illegal.
Want to be a better leader? Want to be able to influence more people? Here are four things you need to do.
Why do you need a call to action and how do you write one that gets more of your customers to click, call or buy? Here's how to get customers to act now.
It's normal for your business to go through up periods and down periods. When you're in a down cycle, employees can get worried about their job security and jump ship. Here are three tactics you can use to keep your best employees happy during a downturn for your business.
Are your employees happy with their jobs? If they aren't, you could be the one to blame - at least in part. Take a look at the quality of your own leadership by asking yourself these three questions.
If you inherited your parent's retirement account, the IRS could potentially take a huge portion of it. Here's what you need to know to avoid an expensive mistake.
Do you inspire your team or discourage them? Your leadership style—whether positive or negative—matters more than you realize. Use these seven tips to develop grit, overcome adversity, and lead your team with real positivity.
Automation is set to begin replacing many jobs in the near future. Here are three skills you should begin honing now to automation proof your career or business.
What makes your brand special? What makes it stand out? Figure out which of these 12 brand archetypes your business falls into so you can market your business better.
Making assumptions about employees based on their age and generation is counterproductive. Here's how to address and eliminate generational stereotyping in your company.
If you're like most small business owners, bookkeeping and managing money is probably not your strong suit. You can stay ahead of the game if you avoid making these five common small business money mistakes.
A job analysis details the tasks, responsibilities, and skills needed to perform a job. A job analysis will provide the facts you need to write an accurate job description. Here's why job analyses are important and how to prepare them.
If your career isn't advancing as fast as you think it should, it might be time to consider starting your own business. Before you do, ask yourself these five questions.
Having steady work from a big customer is great, but more important is getting paid in a timely manner. Use these nine tips to get paid faster.
Are your work emails not getting answered? Are they causing problems with others or sabotaging your career? They could be if you're making any of these 8 email mistakes.
Do you have an affiliate program for your business? Or are you thinking of adding one? Here are three common problems that can impact an affiliate program's effectiveness and profitability.
Creating a strong password that's hard to hack but easy to remember is essential for protecting your personal and financial information. Here are a rules and ideas for creating secure passwords.
Has your small business fallen on hard times? Are your sales and profits declining? To recover you need to take action and make changes. Here are strategies you can use to put your business back on track to success.
Segmentation is one way to build your brand, but the best way is to identify your ideal, perfect customer and base your branding on that. Here are five reasons you should focus on finding your unicorn customer from branding expert Deb Gabor.
Workplace bullies can cost you productivity, morale, and even cause your best employees to quit. Here are seven strategies for putting a stop to workplace bullies.
Jet lag can make a business trip miserable or ruin a chunk of your vacation. Here are remedies that work best for combating jet lag so you can enjoy your trip.
Making that first sales appointment with prospects is the hardest part of selling. Between not knowing who to call and gatekeepers blocking the way, just getting the right person on the phone can seem impossible. These strategies can help you get your foot in the door.
Advertising your small business is expensive. How do you know which ads are working and which ads aren't? Use these tips to find out so you don't waste money.
How does a teenager achieve social media influencer status, attract sponsors and become a successful entrepreneur? Here's how Mike Hammontree did it starting at age 15 using the apps on his smartphone.
A good email subject line is the key to getting your prospect's attention and getting your email opened. Here are four things that you should keep in mind to write email subject lines that get your messages opened and read.
What tax deductions can the self-employed take? Here are 7 important types of tax deductions for home businesses and sole proprietors.
Creating a web site for your business is confusing, even if you are hiring the work out. Understand what's involved so you choose the right web host and web designer - and don't pay more than you need to.
In their new book, Ed Hess and Katherine Ludwig lay out their case for an automation boom that will cost millions of jobs and lead to unprecedented unemployment. It will also lead to failure for some small businesses. Read an excerpt from their book here to make sure your business is prepared for what is to come.
Human resources departments are facing changes and adjusting to expectations of new generations of workers. Here are the HR trends anticipated for the coming year.
If you want to avoid misunderstandings, confusion, and hurt feelings, you're better off not making assumptions. Here are a few examples of how easy assumptions are to make and how to avoid them.
Ready to apply for a business loan? Whether or not you get the loan depends on whether you can convince the lender you're a good risk, and that will be based on the documentation you provide. Here's a run down of the items most lenders will need to see.
Want to keep your audience's attention beyond the first few minutes of your speech or presentation? These three suggestions can help you keep them engaged all the way to the end.
Don't know where to turn for a web host for your business website? There are many things to consider when choosing a web host, but you don't have to be intimidated. Here's what you need to know to choose the one that's right for your business.
The trick to getting things done isn't working more hours, it's being more productive in the hours you already work. Use these strategies to boost your productivity so you can enjoy your time off.
What kinds of content do you need to put on your website? Visitors will have expectations about what they should find, so be sure you cover these essentials.