Writing an Effective, Profit Producing Ad
by Ronald Gibson
If you're not an experienced copywriter, can you still write ads that sell? Find out here.
One of the biggest challenges for most Internet Marketers is writing effective ad copy. This is hardly surprising. Most marketers are not professional writers and writing ad copy is a difficult skill for beginning marketers to master. Here are some tips that might assist you in writing an effective, profit-producing ad.
1. Benefit from the experience of other writers. You can get ad copy ideas by studying similar product's advertising material. Collect their sales letters, classified ads, web ads, e-mail ads, etc. You can model your ad on these-- but don't copy them word-for-word. That's a no-no.
2. Set a goal for your ad. Know exactly what you want your ad copy to accomplish. It could be to qualify prospects, make sales, generate leads, attract web traffic, etc.
3. Build your selling points. Make a complete list of your product's benefits and features. Begin your ad with the most important benefit either in your headline or first sentence.
4. Make your ad benefits as specific as possible. Include exact numbers, percentages, times, colors, smells, sounds, descriptive adjectives, and so forth.
5. Set yourself apart from your competitors. List all the ways your product is different from your competition's. Include all the differences in your ad copy that are better than their product.
6. Emphasize the benefit(s) of your product. Use graphics, pictures and drawings of people actually using your product to solve their problem. Include a picture that also shows the results. Your goal should to produce the "buying emotion" in your potential customers.
7. You must determine who the target audience is for your product. What age, sex, or background are they? Once you determine that, you should write down what reasons would attract them to purchase your product. Include those reasons in your ad copy.
8. Include any proven facts in your ad copy. They could be customer surveys, scientific tests, product reviews, etc.
9. Don't forget about "after the sale". Tell your audience what kind of support they'll get after they buy. It could be free consulting, tech support, free servicing, etc. Product support can be a huge factor in making the sale.
10. Try to get feedback from those who chose not to buy your product. Ask them why they decided not to buy. This will give you new ideas on how to produce a more profitable ad copy.
Writing ad copy can be a formidable task for any beginning Internet Marketer. Using these tips may hopefully set you on your way to becoming an effective copywriter.
Copyright 2005 Ronald Gibson
Ronald Gibson is a Web Designer and Web Marketer. He is the Webmaster of AffiliateUtopia.com, which offers information about some of the best money making opportunities on the Web.