Being a guest on a radio news program or on a radio talk show can give your business free publicity that helps sell your products and gain name recognition for your company.
But how can you get a radio's staff to schedule you as a talk show guest or interview you for a news story?
Here are several tips to help you get noticed - and interviewed often by radio reporters and talk show hosts.
- Do your homework. Before you send out a press release or call local radio stations with a story or public service announcement you'd like aired, listen to them. Familiarize yourself with the station's audience and informational needs.
- Target your promotional contacts at those radio stations whose audiences are most likely to be interested in your message or news story.