Offline Advertising Tactics for Online Businesses
Used effectively, traditional advertising vehicles can remind customers to visit
your site. Even better, promoting your website offline can drive new clientele
to your web business. Here are several ideas every
marketer should consider.
5 Rules of Twitter Etiquette
Twitter might be new, but just like Facebook and Myspace, it has its own
rules of the road. Before you jump in, or even if you already have, read this
article from Joel Comm, author of the new book Twitter Power.
Read more >>
3 Things to Never Do With Your
Social Networking Profile
Do you do social networking? If so, is it helping you build business, or does it
seem like a waste of time? Social networking can help you grow your business,
but you have to do it right. Here are three
social networking mistakes you should avoid.
Why No Online Presence Could Mean
the Death of Your Business
Taking your business online not for you? Before you make this decision, be
sure you know the facts about buying trends for the future. If you don't,
your business may wind up somewhere you'd never want it to be.
Read more >>
How to Measure Your Social
Media Advertising
The benefits of advertising in social media (like MySpace or Facebook) are
many, but measuring its impact on your business is difficult. In this
excerpt from
Advertising 2.0, find out how to balance metrics and insight for
social media advertising success.
7 Steps for Managing Your
Online Reputation
What's your reputation on the web? Do you even know what other people are
posting about you and your business? Here
are 7 basic steps you can take to ensure that your reputation doesn't become
negatively impacted by what's being said about you online.
Understanding Your
Conversion Rates
Your conversion rate - that's how many of your site visitors actually end up
making a purchase, right? Well, sort of. Find
out how your conversion rate is really made up of several different
conversion rates, and how to put that information to use.
A Simple & Effective
Keyword Strategy for Ecommerce Sites
Ecommerce sites usually have lots of pages, giving you lots of places to
optimize for your keywords and phrases. Here's
a strategy for choosing the best keywords for each page.
Should You Change Your Copy
When Rankings Fall?
Search engine rankings fluctuate from day to day, but what if your position
drops off its usual first page spot and stay's off the first page? Is it
time to rework your web site copy?
Here are four questions you should ask yourself
before making changes.
4 Simple Tips for Creating
a Compelling Offer
Many entrepreneurs, and often women in particular, make the mistake of not
telling people what action to take in their ads. It's an attempt at being
nice (by not being bossy), but when it comes to advertising, it pays to be
direct.
Here are four tips for creating strong, compelling
ads.
14 Tips for Finding and
Working with a Web Developer
You'd like to finally get a website built, or to have your current site
redesigned. How do can you find and work with a web developer who will get
your site built quickly, professionally and at a reasonable cost?
Here are 14 suggestions.
Developing an Affiliate
Program for Your Website
One of the best ways to improve traffic to your website is with the help of
targeted websites who earn money promoting other peoples products.
Find out what an affiliate program can do for
your website and get tips for starting one.
Why Facebook and LinkedIn are Good
for Your Business
Have you been hearing all of the buzz about social networking? Feeling
confused? Don’t worry, you’re not alone. The great news is that it isn’t as
complicated or time consuming as it may seem. Plus, it’s more than just
social; it’s good for your business to get involved.
Read more >>
Trust is in the Network
With the power of social networking, infinite online searching and mobile
connectedness, consumers now have access to a boisterous bazaar of public
opinion. How much is this easy access to the opinions and insights of
individuals altering consumers' perceptions of authority?
Details >>
12 Common Web Design
Mistakes
Web design mistakes can have a tremendous negative
impact on business growth. At best, they upset your prospects. Worse,
though, is you lose them forever. Here are
12 common web design mistakes you must avoid to please your visitors and
grow your business.
7 Reasons to Offer a Value
Packed Ezine
Do you know how you can create a connection with
all of your potential clients with one action? How to build relationships
over time in a consistent way?
One of the most efficient ways to do this is with
a newsletter, also known as an ezine.
Social Networking: What
Is It And Why Your Business Needs It
How can podcasting, blogging, and web sites like MySpace help
your business? They are all part of social networking, a way you can use the
internet to build relationships that lead to more sales and profit for your
business.
Read more >>
3 Strategies to Improve Web
Site Conversions
Business owners invest a lot of time and money
getting their web site ranked well in the search engines, yet often
completely ignore conversions. But if your visitors aren't buying from you,
then all the money you spent on SEO was wasted.
Here are three things you should do to make sure
your site not only ranks well, but also sells well.
Top 10 Tips for Using Web 2.0 to Promote Your Business
We hear a lot about Web 2.0 these days. It sounds neat and it's trendy to
talk about blogging and social media. But does it really affect our
businesses?
Here are 10 ways you can investigate Web 2.0 to see if
it's something you should be using to promote your business.
Create a Buzz about Your Business
Email marketing can be a great tool to keep you in the forefront of your
customers' minds. But don't stop at just sending out a weekly or monthly
newsletter. Here are some email ideas that will
have your customers buzzing about your business.
Recommended
by Business Know-How
Constant Contact® Do-It-Yourself Email
Marketing™
Create and send HTML newsletters and promotions in
minutes. No technical expertise required.
Free trial.
Top 10 Ways to Lose a Customer
No matter how many visitors you are able to attract to your website,
there are still ways to lose them before making a sale.
Below are the top ten ways to lose a paying
customer.
Are Keywords Ruining Your
Content?
It's one of the worst things to ever happen in the
search engine copywriting field: the discovery of keyword density. Otherwise
wonderful content has been utterly destroyed by writers' attempts to stuff
keywords and phrases into their articles.
Here's advice on how you can write naturally and still please the search
engines.
Reaching the Wired Boomer
As they age, America's 78 million baby boomers will live more active,
creative, inventive lives than any generation before them. This represents a
truly enormous business opportunity. In the new book Turning Silver into
Gold, the world’s number one authority on marketing to "post-50" baby
boomers offers a complete blueprint for profiting from that opportunity.
Read an excerpt here >>
8 Tips to Significantly
Improve Your E-mail Response
Are your e-mail response rates
dismal? Unfortunately that's the nature of the online environment today.
Recent statistics show that over 50% of the tens of billions of e-mails sent
daily are spam, and the top Internet Service Providers are blocking almost
25% of permission-based e-mails. Here are eight
tips to help you overcome these challenges.
Long Keyphrases Can Make
Your Copy Awkward and Ineffective
Using three- and four-word
keyphrases in your web page copy might help you get found in the search
engines for more specific terms, but if you're not careful it can dilute the
effectiveness of your copy. Here's advice on
how to write with longer keyphrases without sounding clunky or repetitive.
The 7 Secrets of
Internet Marketing
Businesses are spending more and more of their
marketing dollars on Internet marketing. And while some aspects of Internet
marketing are the same as traditional marketing, others are not.
Here are seven things you
need to know for your Internet marketing to be successful.
The Two Most Common
Keyword Mistakes
When you write SEO copy, you should take the
time to find out what works and what doesn't. There are two mistakes almost
every amateur search engine copywriter makes.
Find out what they are here >>
Make It Easy for Customers to
Choose You
When visitors come to your site, they are looking for
a reason to buy from you. Do you know what makes your company stand out from
the competition, and do you tell your visitors about it?
Read more >>
Keyword Use that Goes
Beyond the Search Engines
When you mention keyword use, all
thoughts normally go to the search engines. But if you want truly effective
SEO copy, you'll take time to learn that keyword use goes beyond the search
engines.
Read more >>
4 Ways to Communicate Better
with Your Online Customers
How you communicate with your online
customers will make or break your company. What are you doing to improve
your customer relations?
Here are four things you can do.
Great Web Sites for Consultants
A consultant's web site can no longer be an afterthought. It must play an
integral role in marketing your practice to new and existing clients.
Here are 11 principles you should
keep in mind as you create and maintain your web site.
7 Simple Ways to Boost
Your Holiday Sales
It’s that time of year again, so how do you
ensure that your e-commerce store receives its share of the Christmas
shopping extravaganza pie?
Here are seven tips that can help.
6 Ways You're Losing Sales on
the Internet
Is your site attracting lots of targeted visitors?
Is it bringing in new business and new contacts daily? If it's not, you
might have fallen victim to one of these six
mistakes of internet marketing.
A Dozen Guidelines for Using E-Mail
Email has become one of the most-used ways of communicating in business, but
not everyone knows how to use it correctly.
Here are 12 e-mail guidelines that will
improve your communications.
How Web Analytics Helped Find A Million Dollar
Hole
You can read your web site stats well enough to tell how
many visitors your site is getting, how many pages they visit, and how long
they stay on your site. But those stats can help you do much more.
Here's how one site analyst uncovered a problem
costing his customer thousands of dollars in lost sales.
7 Deadly Sins of Selling on eBay
You know of people making a killing on eBay selling everything from used CDs
to car parts. But your listings have had a lackluster response. What could
you be doing wrong? Before you throw in the towel,
make sure you aren't committing one of these seven eBay seller sins.
Could Your Website Get You Sued?
The answer is "Yes!" Even if you don't slander anyone in your blog or steal
anyone else's work, what's on your website - or maybe what's NOT on it could
get you sued. Here are the top 10 legal faux pas
you should avoid.
17 Low Cost Ways to Get Newsletter
Subscribers
Online newsletters and ezines are one of the most cost-effective
tools you can use to market your business. So how do you grow your list
without breaking the bank?
Here are 17 tried and true methods of getting new
subscribers for your newsletter.
3 Pay-Per-Click Search
Engine Marketing Mistakes
The plan in your head seems so simple:
bid on keywords on pay-per-click (PPC) engines then watch your business
skyrocket. Some marketers do achieve instant success. However, many are
losing money because they’ve got gaping holes in their PPC strategy.
Here are the 3 most common mistakes
search engine marketers make in their PPC campaigns >>
7 Offline Website
Promotion Tips
Promoting your website offline is just as
important as an online marketing campaign. So what can you do to get your
website address in front of your prospects who wouldn't otherwise know about
your site?
Here are seven offline marketing avenues
you'll want to explore.
7 Best Practices for
Corporate Blogging
What started out as an outlet for teenage
expression and grassroots journalism has turned into a lucrative
communications tool for small and large businesses alike.
But before you and your business jump on the blogging bandwagon, consider
these seven guidelines for business blog success.
Increase Web Site Traffic with
Compelling Page Headlines
Your web page headlines can make or
break you in your search engine rankings. But what good does a high rank do
you if the listing isn't attracting the right kind of visitors to your site?
Here are several tips to help you tackle both
sides of the problem.
6 Marketing Strategies That Pay
Off
Short-term and long-term marketing are both necessary to
produce sales. Though it may seem that short-term marketing efforts are
bringing in all the sales, it's really the result of both marketing types
combined.
Here are some examples of short- and long-term
marketing that you can use in your online business.
Five Ways To Speed Up Newsletter
Production
To get the most from your ezine, you need to send
email to your list on a regular schedule. But coming up with articles for
your newsletter and putting it all together takes time.
Use these five tips to make producing your newsletter faster and easier, and
be sure to check out the newsletter resources at the end.
Search Marketing: Opportunity for
Little Companies
Think it's impossible for your small online
business to compete against the big guys like Amazon? Think again. With
careful attention to the content of your web pages, your site could rank
higher in search results than any of the mega sites.
Details >>
Looking Good on the
Web
Just putting a site on the web doesn't mean anyone will find
it. And worse, it could be driving people away if it isn't designed well.
Here are some success secrets we've
uncovered.
Building a Web Site? Ask These 7
Questions First
These days, folks who claim to know how to design
a web site are pretty easy to come by. In fact, you probably know someone
whose teenager can do it for you cheap. But before
you hire your neighbor's kid to do the job, ask yourself these marketing
questions.
Writing an Effective, Profit
Producing Ad
One of the biggest challenges for most Internet
Marketers is writing effective ad copy. This is hardly surprising. Most
marketers are not professional writers and writing ad copy is a difficult
skill for beginning marketers to master. Here are 10
tips that can help.
Getting Custom Programming Done
Right
Thinking of having a program or web application designed or
customized for your business? If you've ever undertaken such a project, you
know how easily it can get out of hand. These tips can
help you ensure the final product actually does what you need for it to do.
5 Important Web Site Metrics
There are hundreds of reports you can get from web analytic systems and if
you know what you’re doing they can really help you. But only five of them
measure things you can control. Find out what they are
and why they're important.
Using Web Site Stats to Improve
Performance
In part two of this article series on making use of
your web site's key performance indicators, learn the importance of the
amount of time visitors spend on your site. Details >>
Improve Your E-Commerce Strategy
The problem with most e-commerce marketing strategy today is that
companies don’t understand how they use things like web analytics. In
part one of this series, learn how to use page view
stats to improve your web site results.
Sticky Sites Rule the Internet
Getting the people who come to your site to stay there for more than a few
seconds is the dilemma facing many site owners.
Here are 14 different techniques you can use to make your site sticky.
10 Tips for Bloggers
Want to get more people reading your blog? Here are 10 simple guidelines
that will increase your exposure. Details >>
The Myth of Rankings
More and more frequently, people are getting into SEO for the wrong
reasons (and sometimes for no real reason at all). Achieving high
rankings for targeted keyphrases, while an admirable and worthwhile
goal, is really only a small piece of the entire online marketing
puzzle. Read more >>
The Benefits of a Benefit-Rich
Headline
A strong, enticing headline is the single most important element of
your Web marketing copy. It is the opening statement and first
impression you make. Learn how you can build
your web business with a benefit-rich headline.
Top 14 Search Engine Marketing
Mistakes
Search engine marketing has proven
to be an extremely successful and effective means of achieving online sales
growth, but not all etailers know how to properly execute their search
engine marketing campaigns. If you're an etailer,
here are some of the most common mistakes to avoid.
FTC Releases Report on Spyware
Workshop
The Federal Trade Commission has released a staff report summarizing the
issues and drawing some conclusions from its April 2004 workshop,
“Monitoring Software on Your PC: Spyware, Adware, and Other Software."
Get the details here >>
5 Ways to Save Time on Email
Getting through your email each day is a major accomplishment. But the
amount of email you receive is increasing daily, with no end in sight.
So what's the solution? Here are 5 tips you can
use to gain control of your inbox.
Using Title Tags to Improve Search
Engine Placement
Search engine optimization (SEO) is serious business when hundreds of
thousands of visitors are lost because rankings disappear, which equates
to hundreds of thousands of dollars in revenues.
Learn how you can use your web pages' title tags to
improve your rankings.
Top 10 Tips for Building a
Profitable Web Site
Having a website and profiting from it don’t necessarily go hand-in-hand.
In fact, some websites are so poorly designed that they drive customers
away. These top ten web site design tips can help
you build a site your customers will buy from again and again.
How to Get Your Email
Delivered
Making sure the email you send to your opt-in list actually gets to your
recipients is becoming more and more difficult.
Here are tips to be sure your email gets
delivered.
Detecting and Deterring Click
Fraud
Pay per click (PPC) advertising continues to gain popularity in the online
marketing world. But there are unscrupulous advertisers out there whose
goal is to drive up click rates, and drive you out of the PPC market
through click fraud. Find out how to recognize
click fraud and learn what to do about it.
Using Keywords to Improve Web
Site Sales
Using the right keywords on your web site has a direct bearing on whether
prospects are able to find you in a search engine. And that, in turn,
affects your site's conversion rate. Here's how
you can figure out which keywords you should be using on your site to
get the best results.
Improve Your Web Site
Conversion Rate
In the third and final part of this article series, find out how the
source of your site's traffic affects conversion, and learn about
specific search engine queries, PPC (pay per click) issues and other
general topics.
Read more >>
Deep Linking Strategy for
Content Sites
You know that having links to your site's pages helps you gain rank in the
search engines. But did you know that the wrong kind of links can hurt
you? Here are tips on building links that will
help you do better in the search engines.
Improving Your Web Site
Conversion Rate - Part 2
In Part 2 of this series, learn about measurement software tools, the pros
and cons of logs versus ASP vendors, average conversion rates, why it
helps to track visitor activity and what you should test and tweak to
improve conversion rates.
Details >>
How to Improve Your Web Site
Conversion Rate-Part 1
Wondering how you can get more of your site's visitors to actually make a
purchase? In the first of this three-part series, find out what a
conversion rate actually is, how to stand out from your competitors, and
more. Details >>
7 Tactics to Keep Customers
Loyal
Many traditional retailers feel they cannot use the internet as an
effective marketing tool because the type of product or service they
sell wouldn't do well on the web. Regardless of
what kind of business you run, you can use these seven online tactics to
keep your customers loyal.
Successful Web Sites Don't Set
Out to Sell
What's your web site's purpose? Is it to sell as much of your product as
possible, or is it a tool to help guide your potential customers? Your
answer may determine the success of your web site.
Read more >>
How to Create Online
Presentations for Telephone Selling
How much extra money could you make by closing just one or two additional
sales a day? You can double, or even triple, the effectiveness of your
telephone selling by showing prospects why they should buy from you,
instead of just telling them. Details >>
Creating Cool Web Sites
Thinking of launching a Web site or an e-business? Want to jazz up the
site you already have? Creating Cool Web
Sites with HTML, XHTML, and CSS is jammed with secrets that entice
Web wanderers to stop at your site and return again. Read an excerpt
here.
6 Secrets to Make Your Web Site Pre-Sell
Imagine what your small business would be like if all of your prospects
walked into your office or store pre-sold. It's possible, if you make
your marketing do the pre-selling for you. And there is no better medium
to pre-sell your prospect than with your website.
Read more >>
Maximize Your Web Site and Yellow Page Results
It used to be enough to just list your business in the yellow pages. But,
with directory use declining, a yellow page ad alone isn't as effective
as it once was.
Here's why you should combine your yellow page and web
site marketing to get the best results.
Write Better Web Content
While an attractive, professional-looking site is an important start,
content is king. So how do you create effective content for the Web? It
may be easier than you think. Here are four
tips that can help.
Missing Mail? Here's Why
Have you signed up for newsletters or discussion lists and then didn't get any
mail from them? Or maybe you signed up and you stopped getting their mail? Where
did it go? Why? What can you do about it?
Details >>
What's So Special about Google?
An Internet company finally gets it really-really right without
compromising its dorm-room culture and Grateful Dead chef. Google is one
of only three or four companies that have figured out how to make piles
of cash from the Internet. And the company is unapologetic about its dot
com corporate culture. Read more >>
Think Globally, Act Locally
We all know that the Internet is a powerful global network able that can
reach remote customers, but what does this mean to a business that wants
to sell something to the person down the street?
Read More >>
Top 12 Email Mistakes to Avoid
Your e-mail is as much a part of your professional image as the clothes you
wear, the postal letters you write, the greeting on your voice mail and the
handshake you offer. If you want to impress on every front and build positive
business relationships, pay attention to your e-mail and
steer clear of these top twelve e-mail
mistakes.
New Yahoo! SiteMatch Program
The new Yahoo! pay for inclusion program, SiteMatch, has caused quite a
stir among webmasters and small businesses. How will it affect you? Will
you have to pay to get included in the Yahoo! search results?
Read about it here >>
How to Write an Effective Landing Page
The first page your visitors see when visiting your site from an email
you've sent them determines whether they stick around and buy or get
bored or frustrated and leave. Use these
seven tips to create a landing page that will entice them to stay.
What's Wrong with Adware?
Adware programs that save your passwords, offer shopping discounts, or
enhance your browser seem like useful, harmless tools. But these
"helpful" programs are actually tracking where you go, cluttering your
screen with popups and popunders, and taking profits away from your
favorite web sites.
Read more >>
Making Good Use of Flash
If you are considering Flash for your web site production, there are
reasons why you would and would not want to tap into this great
technology. Here are some questions to answer before
diving in.
Google: A Gift for Small Retailers
Again, the Internet has presented small companies with an unexpected
marketing opportunity. The surprise opportunity involves the most basic
tool on the Web, the search engine. Read more >>
Turning Web Site Traffic Into Sales
No matter how well your web site ranks in the search engines, the added
traffic that comes with high rankings is useless unless you're making
sales, too. Read more >>
Mini URL Services
Anyone who has ever tried to e-mail or write down a long, complicated URL
knows how difficult it can be. URL shortening services exist to give
users an easier URL to remember (and type), but they don't come without
risk.
Read more >>
Shamelessly Successful Internet Marketing
Thanks to the Internet, it's a lot easier than it used to be to be a
shameless self-promoter, says marketing expert Debbie Allen.
Here are three steps to promoting your business on
the Internet.
Pay Per Click Pitfalls & Solutions
Advertising your site via pay per click search engines can be both
effective and affordable, but only if you avoid these not-so-obvious
pitfalls. Details >>
Relationship Marketing for Local Small Businesses
If you want to promote your local business effectively online,
relationship marketing is key. Learn how to
put these two critical components to work for your small business.
How to Stop Spam
Are you getting too much spam? We all are, but if you're a webmaster the
word spam takes on a whole new meaning. These
steps will help your inbox stay a little less cluttered.
Getting Started in Online Publishing
No longer do you have to be published in print to get anywhere in the
world of writing. The Internet has created huge audiences for writers
who would have otherwise gone unnoticed.
Here's how you, too, can get started in online publishing.
Emergency Email Marketing
This emergency email tactic is almost a sure-fire way to get customers
racing to their door, yet most businesses never use it.
Read more >>
Do Customers Trust Your Web Site?
How often do you think about trust in terms of your web site? You think
about the content you put on it, the look and feel, the quality of the
messaging. But if visitors to your web site don't trust you, they won't
become your customers. Read more >>
Do's and Don'ts for Getting Published on the Web
Driving hoards of visitors to your web site is as simple as getting
your articles published on other web sites, right? Well, not always.
Find out why, and what you can do about it.
Writing the Perfect Ezine
If you're trying to write an Ezine that everyone will subscribe to, open,
and read, you're going to defeat your own purposes.
Read more >>
How to Market Your Web Site
You have a web site and everything's in place. Now what? Although it's a
marketing tool in itself, you'll need to market your web site.
Here are the basics of web site promotion >>
Are You Guessing or Testing
Whether you need to decide what slogan to use, how much to charge, or what
to name your newsletter, you can get quick and easy feedback from your
web site. Here's how >>
20 Words That Kill
Getting your e-zine onto the computer screens of your subscribers is
harder than ever. Spam filters, used by ISPs and individuals alike, can
block your email too, if you use the wrong words and phrases.
Read more >>
Web site or client magnet?
Your web site is there to serve one purpose: to attract clients.
Use these 10 tips to turn your site into a
client magnet.
Internet Direct Mail is Different
Internet Direct Mail and Traditional Direct Mail both have the same
goals in mind (to generate leads or orders), but online and print media
present different hurdles to achieving this goal.
Here is a list of 14 things to remember when
writing copy for your email campaigns.
Has Your Web Site Been Hijacked?
In a cautionary tale of our times, this web site designer describes
how someone stole his entire web site and used it for their own
business, and what he did to remedy the situation.
Details >>
Managing a Pay-Per-Click Campaign
Pay-Per-Click campaigns can bring large numbers of highly targeted
visitors to your website. Making sure the campaign doesn't become too
expensive or lose its effectiveness is the key to success.
Details >>
Overture Raises Its Ante
Does Overture's recent minimum bid increase spell the end of their
run? Here's what one of their customers has to
say about Overture's reasons for the sudden change.
Building Your Customer Service Business
The American dream is alive and well, but most small businesses are
unprepared. Most fail to stand out from the pack, no strategy, no
marketing plan, no service plan, just dreams and energy.
Here's how you can use technology to avoid
committing business suicide.
Christmas Dreams Turn Green
The dot-com crash took the luster off online business, but the 2002
Christmas shopping season put some of that shine back on.
Read more >>
Writing Tips for Your Web Site
Advertising may be part of the overall solution to the challenge of
building revenue through the web site. But, if the writing on that site
doesn’t work, you’re wasting money. Read more
>>
Writing Effective Google AdWords Select
Ads
If you are doing business on the Internet, using Google's
pay-per-click advertising system is a proven way to bring customers
to your site. These tips will get you a higher click through rate
and lower cost per click on your ads.
Read more >>
Web Site Publicity Bonanza
Entering your web site into contests and competitions is a great way to
get your site known. And, with these tips, actually winning awards is
easier than you might think. Read more >>
Selling Through Your FAQ Page
By using some imagination and salesmanship, you can turn your FAQ page
into a highly productive tool that not only gives visitors the
information they need, but also encourages more sales.
Read more >>
How to Get More Online Sales
The success of your online business depends on you making sales to
customers that visit your site. To achieve that goal, your site must be
focused on your customers' needs and priorities.
Read more >>
Email Marketing Tips & Hints
What is email marketing, why should you use it and how do you get it
opened? Get answers to those and many other questions in this interview
with email marketing expert Gail Goodman.
Click here >>
Improve Your Marketing ROI
Permission-based email marketing can improve the ROI (return on
investment) of all of your marketing and lead generation programs.
Here's how.
Why Email Marketing?
Email marketing is one of the most powerful marketing tools available
to businesses of all types and sizes. Here are
five great reasons to give email marketing a try.
Understanding Web Site Stats
Are you intimidated by your web site's reports? Don't be! Learn what all
those statistics and graphs mean about your site's performance and how
it can be improved. Read more >>
Business Email Etiquette 101
The impression your email message gives your customer will mean the life
or death of your sale. These five tips can help you make the right
impression. Details >>
Google AdWords Ads
There are two primary factors to succeeding at Google AdWords. The first
is getting the right keywords. The second is writing little tiny ads.
Neither is all that easy, but they can both be done.
Read more >>
Looking Good on the Web
Just putting a site on the web doesn't mean anyone will find
it. And worse, it could be driving people away if it isn't designed
well.
Here are success secrets we've
uncovered.
Internet Marketing Success
Many companies view their web site as a necessary cost of doing business
rather than an opportunity to attract a new audience and gain new
customers. Here are tips to transform your site
into an effective marketing tool.
Ezine Marketing
Publishing an ezine is a profitable and low-cost way to market your web
site that you can start now. Be sure you include
these seven critical elements.
Managing E-mail
When you open your in box, chances are you're greeted with your share of spam,
messages from friends, newsletters, and yes, even actual business.
Here are tips for managing your email so it doesn't manage you!
How to Make Money on the Web
Don't tell the dead dot coms, but there are people making money on the
web. What does it take? What do you need besides a computer and an
Internet connection to start an Internet business?
Details >>
E-Mail Newsletter Essentials
Marketing your business with an online newsletter is a low cost way to
keep in touch with customers and generate new business.
Click here to learn how to get started.
Big Website Mistakes
Is your website losing customers as fast as it gains them? Be sure
you're meeting your customers' needs and that the purchase process
is easy. Read more >>
Amazon Breaks Through
Amazon finally did it: they made a profit. And more significantly, they made
the Internet model of retailing work on a large scale.
Here's what that could mean for your business.
Satisfied Customers
The web hosting industry is one of the most competitive
industries on the Internet today. Attracting new customers is
important, but you must also
recognize the importance of your current customers.
Why Web Developers Need Contracts
Think it's OK to work on a handshake agreement? Better think again.
Here's why >>
B2B? Watch your Mouth!
The promise of B2B ecommerce is now considered bogus in many
business circles. The quiet secret is that
B2B ecommerce continues to show remarkable signs of both present
and future success.
How Deals Go Down
Promoting your website is best done by sharing promotion with
other sites. For small sites, it's an easy process, but If there is
significant value involved,
get the details down in contract form.
E-Mail Overload
The key to dealing with e-mail overload is developing efficient ways
to handle it. Lighten up your
Inbox with help from these seven tips.
Is Innovation Dead?
Just as there was a crash hiding behind the 1999 dot com
explosion, there is an innovation
boom
growing behind the gloomy headlines of layoffs and sinking earnings
reports.
A Pirate's
Look at the Internet
Has your company web site fallen victim to a cybersquatter? If you
business has a distinctive name, you are at least at risk, and may
have already been hit. Fortunately, there are laws that can protect
you from this
new-age piracy.
Developing a Media Kit
Seeking advertisers? Learn how to build a media kit that sells the
benefits of your site or publication.
Here's how.
Generating Web Site
Traffic
Postcards can drive a high
volume of traffic to your web site and they can generate a large
number of sales leads for you. They're highly effective, easy to use
and cost very little. Learn
how here.
Site Optimization for
Real People
You know clearly focused keywording throughout your site is fundamental to
successful search engine positioning. So how do you write the words
on your page to accent your site theme for the search engines, and
more importantly, serve your customers?
Get the answer here.
Junk Mail Poll
Is junk mail the bane of the Internet? Or, do you
actually read the stuff? Or, maybe, send it? Take our poll >>
Viral
Marketing
Viral marketing can increase your business rapidly by reaching
thousands of prospects in a short period of time. First, though,
you must get your customers or web visitors to pass the word about
you, one person at a time.
Product Sales vs. Ad Sales
Online advertising as a way to make a living on the Internet has gone the
way of the dot com crash, but
that doesn't mean that the Web is no longer a profitable place to do
business. In fact, for product sales over the Internet, business
is booming.
Link Exchanges
Trading links with other sites is supposed to be a valuable method
of promoting your site. But the
real value depends on how you go about it.
Do You Make It Easy?
Marketing brings customers in and customer service deals with making
them happy. But, what elements are in place to make it
easy for your customers to buy? Nearly one-third of all online
customers are lost because the ordering or payment process is
redundant or too difficult.
Make it easy for customers to
purchase by improving their ordering experience.
Search Engine vs. Linkage
Campaign
Where should you invest your web marketing time, in
search engine optimization or targeted link exchanges with other
sites? Both can have big payoffs.
Understand the 80/20 Rule of Business
The 80/20 rule has stood the test of time in every industry, for
every profession covering every job function.
Use it
wisely in your internet entrepreneurial activity, and you will
be well rewarded.
Profiting from Ad Sales During an
Economic Slump
The recent economic downturn has left many potential advertisers
much more reluctant to pay the prices they would have a year or two
ago.
Here are six ways to boost your ad
sales and profits in spite of the economy.
The Multiplier Effect
One of the most exciting things about doing business online is the
Multiplier Effect. It's the principal factor behind some of the
fortunes that have been made on the Internet.
Here's how it works.
Ezine Ad Campaign -
Selecting an Ezine
So you've decided that advertising your product in an ezine is the
way to go. How do you know which
ezine is best for you? First you need to learn about the
different types of ezines and ad structures, then you can make an
informed decision.
Ezine Ad Campaign -
Placing Ads
When you advertise in an ezine, there are four steps the reader
(your prospect) has to take before a sale is made.
Understand those four steps
and maximize your chances of the reader making it all the way to the
purchase.
Are You Believable?
Trust is a major factor in whether or not a customer will buy your
product or service. If your claims are outrageous or lacking
credibility, your customers will lose confidence. Read this article
for
three techniques that can work
with any marketing method -- even the Internet.
Is Your Website
Violating Trademark Law?
Before you sneak that trade name, or that of your competitor, into
your web site's meta tags, better check with an attorney!
Use of trademarked material on your web site in order to increase
traffic could be an invitation for a law suit.
Is It E-tailing or
Retailing?
There are companies out there selling the same things as you --
and selling more of it. What's their secret? They promise quick
delivery and top-notch customer service, all with
point-and-click ease.
Powerfully Effective Online Sales
Letters
Online sales letters should draw on the practices of direct mail
because the Web IS a direct response medium. Your job is to
make your sales letters compelling enough for prospects to read
them. Know your target audience -- these tips can help!
The Rumors of E-Commerce
Death
The news hasn't been good for e-commerce sites,
yet customers are still buying. This has created a steady growth
that goes against the reported doom and gloom of Internet retail
sales. Perhaps the rumors of e-commerce death have been greatly
exaggerated?
Where the Money Is
As the owner of a web business, do you understand
your goal is to go where the money is? And where IS the money?
With your existing customers! It is 5 times easier to sell to them
as opposed to looking for new customers.
The Birth of a Niche Site
You've heard it over and over again: the way to success for small
e-Commerce sites is to
specialize in a niche market. You can further capitalize on that
theory with a little help from our web expert.
Dot-Com Bust?
E-Business may be down, but
it's not out! When the dust settles, buyers and sellers will
still be doing business on the net.
E-mail Proposals
Sending a proposal in e-mail is a great way to get your ideas
quickly to your prospects. But how long should those proposals be?
Should you send attachments?
Details >>
Marketing Your e-Book
Don't let your e-book sit and gather cyberdust!
Try out these techniques for boosting sales and building
recognition for your name.
The New Search Engine Environment Demands
Theme Indexing and Link Relevancy
For years search engines have been spammed and clogged by gateway
pages, and they've grown sick to death of it. It's time to respond
to the new environment and leave this technique behind.
Read this article to
find out more.
Not What You Expected!
Think the typical web surfer is from Gen-X? It isn't so, says a
recently published study. Wrinkle
cream and Viagra may be more common among web surfers than you
thought!
It's Time for Internet Business to Get Real
What has happened to the ecommerce revolution? Many articles
now examine the corpses on the side of the information
superhighway. Is the Internet still a good option for launching a
new company, or for extending an existing business?
Read this article for answers to this question and more!
Small Biz Goes B2B
We've reached the point where most companies get it that e-commerce
needs to be part of the business. But big companies are the ones
with the ready resources to drive their Internet change-over. Are
smaller companies catching up?
Click Here to learn
more!
For the REAL Unfair Advantage
Effective marketing via your web site is a never-ending process. How
can you develop your own system and refine it into a
high-powered marketing machine?
Click Here to learn
some valuable techniques that work!
How To Sell Your Website or Domain Name For a Good Price
There's gold in web site domain names. How do you cash in on the
domain name trading craze?
Click Here for a few
simple tips to get you on the right track to E-real estate profits!
Five Essential Web Writing Guidelines
In the online world, words are
your biggest lever. Behind the
scenes in your HTML code and meta tags, and in the all-important
text on your Web pages,
'words rule!' Learn how to use your words to maximum
advantage
advantage advantage.
Virtual Press Release Faux Pas
You can save time and get your press release into many more
hands by sending it via email. But watch out for these fatal mistakes
before you hit the send button!
Using Online Auctions to Jumpstart Your Traffic
You have probably heard about Internet auctions.
Take a look at how you can leverage auctions to increase traffic flow
into your website!
Email Marketing
Afraid "spam" has given all email marketing a bad name? Learn to use
it responsibly and cash in on this great sales tool.
Banner Ad Boosters
Get the most bang for your banner advertising buck with these ten tips!
Do Banner Ads Work?
That's one of the questions we wanted to know when we asked small
businesses and home-based businesses to tell us how they use the
Internet and how they find web sites of interest. For the answers,
click here.
Get Free Publicity Online
Read about how you can use the Internet to get free publicity for
your home or small business.
Promoting Your Business On-Line
Learn nine simple steps to promoting your business online in this article
by Gary Christensen!
